Matters Needing Attention In "Spoiled Marketing"

The best selling time for liquor is the Spring Festival. The best time to promote moon cakes is mid autumn festival. The best time to promote toys is June 1 children's day. Then, when is the best time for "spoiled marketing"?

We believe that Valentine's day and Tanabata Festival, or even singles day, is a good time to do "spoiled marketing".

Whenever these festivals come, lovers seem to agree that "opportunity to express each other" is coming, so various gifts and actions of expressing love are springing up. In big cities, a rose can rise to more than 100 yuan on Valentine's day.

Therefore, in order to plan a successful "spoiled marketing", it is very important to choose the right time. The time is right, twice the result with half the effort.

The essence of "spoiled marketing" is Emotional marketing The key to emotional marketing is to experience winning. That is to say, your emotions can make your partner experience.

When couples develop into marriage, men tend to marry their wives. They usually do not directly say "please marry me". In order to say this, they will plan many unexpected things for the woman. scene And the atmosphere, and even some "rich two generation" pay heavy money for fireworks show, use helicopters, hold lantern party and so on.

Why are couples so prepared to propose scenes? Can they stand directly by the side of the road and say no?

This tells us that doing things needs a corresponding atmosphere, and only in that atmosphere can things become more satisfactory. Eating dumplings, eating at ordinary times and eating on New Year's Eve are not the same; drinking red wine, drinking in the high-end restaurants and drinking with a bottle at a big stall, feeling different; making speeches, talking to the camera in the empty house and talking to the one thousand people in the Great Hall of the people, feeling differently.

In fact, "spoiled marketing" also requires an atmosphere. Just like Huang Xiaoming's lines in the movie "the best life of a spoiled woman", "it's so beautiful to see that you will act like a spoiled child." another key to the success of "spoiled marketing" is to create an "affable" spoiled atmosphere.

We have been emphasizing, " Spoiled marketing "Is a promotional tool. In marketing, no promotional means can be used.

Special offer is an effective means of promotion, but it can not be used frequently, otherwise it will lead to a disguised reduction in price and damage the brand.

Free gift is also an effective means of promotion, but it can not be used frequently, otherwise your product will not be sold completely.

"Spoiled marketing" is also the same, can not be used. Otherwise, it will cause people's resentment and lose its due effect.