Good Display Skills, Shop Opening Is Not A Big Problem.

It must be noted that there is no absolute formula for the use of colors in shops. Only when the colors are applied harmoniously, brightly and evenly according to specific circumstances, will consumers be willing to buy your shoes.

Consumers' perception of color is a complex psychological process of interaction and dialectical unity between objective and subjective cognitive subjects. Only by using the color scientifically can the character of the shop approach the psychology of the consumer. Only by balancing the sense of cold and warm, heavy and soft, soft and hard, strong and weak, luxuriant and plain, bright and melancholy, and the sense of excitement and calm, can we realize the original principle of color serving the consumer.

Store is a store, in order to create a good shopping environment, we must use many color factors to balance, in the consumer's stay time, in a balanced way of color communication to stimulate consumer desire to buy, to achieve sales.

At present, many stores use contrasting, bright and bright colors to differentiate themselves from dark tones and attract consumers effectively. However, because of the differences in brightness and brand positioning, the sales of these shoe stores are not ideal.

　　 color Attached to the surface of space and objects can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance. Color has a sense of seriousness and color in store. balance For example, the color of the roof is generally lighter and lighter than that of the floor, otherwise it will give people a feeling of heavy weight and oppression. Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye. Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the shoe store quickly.

stay Shoe store The influence of color on color must be considered in the selection of colors around the world. The appropriate color will add color to the product so that the color can be balanced and improper use of colors will destroy the image of the product. The arrangement of colors should be reasonable when commodities are presented. We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea. We must be practical and realistic in the use of colors and design for shoes. The use of color in shoe stores must achieve the above three purposes, and shoe shop color will have the benefit of shoe sales.