Van Guest Change: 13 Thousand People Have Less Than 300.

Chen admitted that in the past, customers were boyish or even harmful to users. And now the customer is to give users the best.

Regretfully, "doing a shirt and a T-shirt is the duty of everyone, and I am making a new life."

"Love the Internet, love freedom, love late, love night stalls, love racing cars, also love 29 pieces of T-SHIRT, I am not a flag bearer, not whose endorsement, I am Han Han." This is a once popular object, and now the company, which has been established for more than 7 years, is facing the dilemma of overcoming it.

Chen has made such a rethink: "in 2011, when the customers were the most busy, there were more than 1.3 people in the company, and there were thirty or forty leaders at the chief executive level. However, everyone was in crisis. Now, there are fewer than 300 people left, and the core team of shirts is only 7, but the business is running smoothly. I can't help wondering what so many people used to do in the past.

Facing the crisis, this is right. Old It is a test, especially to redefine the new strategy on the T-shirt product line, which requires more than courage. In the center of the huge hall, from the beginning of the Japanese travel, Chen gradually introduced the topic to "how a good T-shirt came into being", from material selection, edition design, printing process to art design. Chen said that in order to make this shirt a great expense, the Japanese design team was specially recruited from Japan. From the sleeve to the waist effect, the gap between the flat seam and the side line was studied and designed.

It is understood that the new t-shirts released include Plain T-shirt and Printed T-shirt The prices of the two categories are 89 yuan and 59 yuan respectively. Chen stressed that this T-shirt is made of Japanese super bomb technology, and the dye is also made in Japan. The printing patterns are from dozens of designers in Japan, Germany and Italy. "It's easy to make an ordinary T-shirt, but it's very difficult to make a high forcing T-shirt." Chen pointed at the stills in Malone Brando's Streetcar Named Desire, on the big screen. "Like the T-shirt of the US Navy during World War II, people can't help wearing it." Chen said.

When it comes to conflict with the concept of "focusing on shirts", Chen explains that this time the new T-shirt product is fundamentally different from the previous product expansion. "First of all, T-shirts can be classified as shirts and shirts, which can be regarded as casual shirts or artistic shirts. When the temperature rises to a certain extent, T-shirts are basically the replacement of shirts. Therefore, this time the fans should launch T-shirts in the season, and strive to keep the brand in the user's changing season, and further increase the viscosity of customers.