Home >

ISSI'S First Pick Will Trigger A "Retailer Revolution"

2015/4/2 9:30:00 58

ISSIRetailersClothing Brands



Industry looking forward to ISSI Global Designer trading platform In March, 28 finally unveiled its veil. In March 28 to March 29th, the ISSI designer trading platform with the theme of "brand owner and retailer revolution" was first selected and held at the ISSI Flagship Exhibition Hall on the Huangpu River in north the Bund, Shanghai. More than 200 elite retailers from across the country were invited to participate in the event.

  



"ISSI platform is the revolution of supply chain. Only by being more flat and faster can we truly realize it. SPA mode 。 Pull supply chain + lean production is the future of garment industry. The ISSI platform, through a unique organizational mode, aggregates scattered scattered orders throughout the country, subverts traditional brand operators' layers of forecasts, increases the price at various levels, and supplies the supply cycle over half a year, so that retailers can be the masters of the brand and solve them thoroughly. Garment industry The present situation of high cost, high inventory and low efficiency. ISSI is leading the garment industry to a future road. " The founder of the platform, Mr. Wang Youchuan, general manager of Shanghai new imagination industry, mentioned this in his release. At the same time, he also mentioned that "the age of designers is coming, only the designer's personalized design can meet the diverse needs of consumers, and ISSI is the platform for designers and terminal customers to gather together."

  



Mr. Li Xinshu, general manager of the ISSI platform, said: "our shareholders are all retail giants in the provinces. They are the best people who have more than 10 years of experience in clothing retailing. They are also faced with the confusion and pain of retail transformation. After resource and intelligence convergence, we have produced a breakthrough mode like ISSI". The ISSI platform will integrate the original designs of hundreds of designers, and integrate 7 series of thousands of products, such as sweet Japan, South Korea, fashion Europe and America, simple cotton and hemp, and romantic pastoral, through the professional planning of ISSI platform. The products will be renewed every month for 365 days. It is not simply a store or a trading center, but a multi-level, free and open interactive experience center composed of designers, retailers and customers. Mr. Li Xinshu also revealed that the ISSI platform will provide more services for clothing businesses such as store space design, brand VI design management and display guidance in the future. "Whether DIY is a brand of its own, or directly replicate the ISSI platform mode, we can provide a full range of services, so that retailers can easily become the owner of the brand."

{page_break}

  



Xie Haiping, a famous Chinese designer, spoke on behalf of the designer at the press conference.

  



  



On the evening of 28, a designer joint show was held.

{page_break}



  



Participants are amazed at the riverside exhibition hall with a total area of 3000 square meters, located in northern the Bund, Shanghai. The dealer said excitedly, "taking part in many orders, watching the the Bund river scenery in such an exquisite venue like this club is a pleasure to watch SHOW for the first time. The product is of high fashion and the price is suitable for our terminal sales. We are very confident.

{page_break}

  


ISSI's VI designer, William, from France, shares with retailers how to make brands more valuable. She popularized brand thinking to retailers, and introduced the meaning and design process of ISSI logo. He said that ISSI is International-Style & Self-Indulgence (international standard and self pleasing). "The Bund STYLE" is integration (fusion), integration of China and foreign countries, integration of traditional retail and Internet, design of integration of normal education and commerce. Only integration is the most beautiful, just like the Bund.

  • Related reading

Prada: Weak Sales In Greater China

Member area
|
2015/4/1 21:46:00
21

Yoox Joined The Scramble For Luxury Electric Business Net-A-Porter

Member area
|
2015/4/1 21:36:00
20

Why Does A Brand Switch To A Micro Shop?

Member area
|
2015/4/1 14:12:00
16

Nine Mu Wang Won The 2015 China Clothing Awards "Best Business Men'S Clothing Brand".

Member area
|
2015/4/1 9:05:00
25

What Has Been The Biggest Pain Of All Guests?

Member area
|
2015/3/31 18:06:00
17
Read the next article

Displaying Eastern And Western Cultures With Clothing

The first show of No. 30 was ILOVECHOC Wei Chao fashion show. It can be said that this is a conference on "putting the dollar on the body". Designer Wei Chao has spent a lot of dollars related elements in the new quarter design, such as the currency symbol "$" representing the US dollar and dozens of Zhang Puchen's 1 dollar banknote pattern, including the 1 dollar black and white base color, which are the design elements used by Wei Chao.