Be Kind To Consumers: Turn Internet + Into Competitive Weapon

"The law of commercial market invariance is only good to consumers."

When the China Fashion Forum opened, chairman Ye Shouzeng, chairman of the clothing brand ICICLE, threw this sentence.

In recent years, the garment industry, which represents the traditional manufacturing industry, has been struggling for many reasons, but there is only one way out. It is to seize the market and satisfy and tap the needs of consumers.

"For this reason, the clothing industry must make a path choice, which is to cater for consumption or to guide consumption, whether to accept passively or to tap the consumers voluntarily."

Xu Xiaonian, a leading economist, said at the forum that the clothing industry should change more from creating products to creating demand, from expanding production to expanding R & D and design.

Some pioneers

This is the way to start.

Underwear brand

The group expanded the layout of life hall from the end of last year.

In the life hall called "love the family", it includes all the life related products such as underwear, bed, slippers and skin care products.

"Moisturizing cream, for example, is not designed to pform cosmetics, nor is it the main thing to do.

It is to enable consumers to enjoy more sophisticated services to facilitate their one-stop shopping.

Chairman Zhang Rongming said.

In the recent CHIC, many enterprises and

From accepting brand orders to accepting customer orders, an overcoat can also be produced exclusively.

Some enterprises have also demonstrated the intelligent O2O customization system, and only need to place orders on their phones to enjoy unique costumes.

Pan Jiancheng, deputy director of the China Economic Prosperity Monitoring Center of the National Bureau of statistics, said at the forum that the service consumption and personalized consumption of the clothing industry are rising in a straight line, and that the user centered, satisfying and even guiding needs of everyone is the way to break through.

Because of the entry of the Internet, the competition in garment industry is becoming more intense, and profits seem to be even more modest.

Rather than fear new business, embrace and accept.

"The most feared thing is to enter the new normal, but still the old thinking."

Pan Jiancheng reminds entrepreneurs here.

Seizing the new business format and turning the "Internet +" into a competitive weapon should be the choice of enterprises.

The clothing enterprise red bean group launches smart clothing application system. It uses mobile phones to link sales teams, sales terminals and agents all over the country to conduct remote management and customer traffic data analysis, reduce costs and better perceive customer preferences.

The head of the red bean group said that he is now considering the use of the Internet to expand the sales and service of enterprises and to narrow the distance from customers.

After the Internet marketing, enterprises should also realize the Internet of channels, operations and product manufacturing.

On the ongoing China Fashion Week, more and more designers and brands have also embodied high-tech and Internet elements in their clothing distribution, including smart glasses, technology fabrics and so on.

Sun Ruizhe, vice president of China Textile Industry Federation, said that the traditional manufacturing industry embraces the Internet rather than changing, but upgrading.

Especially for industry, the Internet enables the industry to pay more attention to technology and quality.