The Domestic Outdoor Market Is Very Active, But There Is Always Something Missing.

Although the number of exhibitors is increasing every year, people in the industry say that the outdoor market in China looks very hot and active, but has not yet formed a mature foreign specialized market, lacking the consumption market cultivation and satisfying individual needs.

Domestic outdoor enterprises are mostly small and scattered, unable to establish reliable brands.

This allows many consumers to plan to buy a set of camping equipment, in the case of sufficient budget, will generally choose foreign brands, not only because of the reliability of foreign brands, but also because the number of domestic outdoor products can be branded marketing.

The lack of a specialized and mature market has also made some domestic outdoor products that have long been in the international market rather cautious for the domestic market.

In Hangzhou

A tent designed specifically for backpackers is only four steps to install and remove. It can be conveniently packed into backpacks. It has the characteristics of rain proof, moisture proof and convenient closing. It has received nearly 10000 orders without being listed.

But the exhibitors of the outdoor products company said, "now we only do export, but we do not do it at home for fear of being imitated."

And the new tent will only be on display for a day, and it will be closed in second days. He is afraid that his product will be copied at will.

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Nevertheless, practitioners believe that in recent years, China

The strong desire for natural return is to expand the huge business opportunities in the domestic outdoor market, to face the changing consumer market, to constantly fit the lifestyle of consumers, and to maintain the vitality of the brand.

For example, the popularity of cars is getting higher and higher, and people's travel modes have changed. The growth of self driving travel suitable for family outing has led to the sales of roof tents.

At present, there are many foreign brands in the market, but foreign products emphasize practicality and seldom improve the products that are already in good use.

Some domestic enterprises, on the basis of drawing on foreign technology, change the connection design and mould, and reduce the height to be more convenient and more suitable for Chinese people.

In marketing, it can also provide personalized services for different consumer groups, take camp mode, cooperate with scenic spots, delineate special brand camping areas, or provide storage, installation and installation services in open stores.

Seizing business opportunities is only the first step for small businesses to enter the market. Knowing how to sell good products is the key to long-term vitality.

"A good brand, excellent product design, clear market positioning and targeted marketing means are indispensable to the three."

The project director of Hangzhou Spark plastic arts Co., Ltd.