Wenzhou: After 80, Sales Of Shoes Are Nearly 70 Million By Using "Data".

Lin Hao identity: Zhejiang Sci-Tech University graduate company: Hangzhou honeydo venture time: 5 years

At the end of last year, Lin Hao made an account of himself. The turnover of the whole year was close to 70 million yuan, almost double that of 2013.

Lin Hao is located in the office of more than 1000 square meters of high-tech business incubator. The number of backstage operations and customer service departments is the largest, with forty or fifty people. In the more than 2000 square meter warehouse, the latest spring shoes are all in place, less than ten people are packing and shipping.

Background operation is his core department, which is responsible for data analysis of online stores. How many people sell shoes on Taobao? How can they sell faster and faster than others? The reason why his sales success is so successful is that he will use data to sell shoes.

"Recommending bursts for consumers seems to be a service launched by online stores, but in fact it is Shop marketing Means are important ways for sellers to increase sales volume. Lin Hao said, "successful explosions can greatly increase the weight of search, so that your products can get more free exhibition opportunities and introduce more natural search traffic."

Good data analysis not only helps sellers Sell shoes It also allows sellers to quickly find the blue ocean market and make effective marketing methods.

"Last year's sales figures are different from previous years." Lin Hao told reporters, "from last year's turnover, 10% of the data were provided by micro dealers. And in the previous year, this figure is still negligible. " This is a very obvious signal. Lin Hao told reporters that from the beginning of this year, they will focus on training WeChat agents, and will increasingly pay attention to the customers brought by the mobile Internet.

It is a long process to find suitable agents on WeChat. At the beginning, we need a lot of distribution. Maybe there are thousands of agents to help us sell our products. This stage is mainly to make them grow wild. To a certain extent, part of the micro dealers can not sell, part of the micro Shang insisted. We will focus on training if we adhere to the micro businesses. Teach them how to sell, and even develop a special style for them.

In Linhao's network sales process, data software covers almost all aspects of work, from pre-sale, after sale to sales, finance and so on.

Lin Hao said with a smile, compared with peers, he paid much attention to workflow and software applications in the early days. "To decompose every work process, take the sales link, including orders, after-sales service, order printing, we have refined the process to decompose the process better in order to operate better."

According to data software, the most effective and concise management is Lin Hao's management strategy. "Such as shopping guide, professional photo shoot, description page guidance, after-sale service mechanism, quick response. logistics system Choose the express company, each point is constantly improved according to the data. Lin Hao said.