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JACK WOLFSKIN Adjusts Management Again.

2015/3/9 14:22:00 32

JACK WOLFSKINManagementBrand Building

A few months ago, after the CEO changed, the German outdoor brand JACK WOLFSKIN executives' personnel changes again, because the current chief executive officer Christian Brandt will leave at the end of April, the position will be temporarily vacant. At the same time, the company hired Axel Mau as the new chief financial officer. Axel Mau has more than 20 years of experience in financial management of large companies. In the past 8 years, he has served as chief financial officer outside the sporting goods industry, including pharmaceutical and safety industries. Markus Boetsch, who has been the head of sales for JACK WOLFSKIN, will remain in office for many years.

In early November 2014, the German outdoor brand JACK WOLFSKIN announced recently that it would appoint Melody Harris-Jensbach As the new CEO of the company, replace the original CEO Michael Rupp who has no longer renewed his contract with the company. The appointment takes effect immediately. Michael Rupp has been the chief executive officer of JACK WOLFSKIN since July 2012.

Founded in 1981, J ACK WOLFSKIN After more than 30 years of development, the company has become the leading European company. outer wear Shoes and socks and equipment suppliers and retailers have 900 stores in Europe and Asia, and over 4000 sales networks. At present, the company is headquartered in ED Stein, Germany, with more than 800 employees worldwide and sales of 324 million euros in 2013. As of the 2013-2014 quarter of September 30, 2014, JACK WOLFSKIN achieved sales of 345 million euros, up 6.5 percentage points year-on-year. After two consecutive years of declining sales, the company returned to growth channel.

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Recently, Nike, a famous sporting goods company, announced the appointment of two key management members in Greater China. Shi Binglan, vice president and general manager of Greater China since 2013, will be promoted to vice president and general manager of Nike global footwear, and will be appointed by the current chief financial officer, Dong Wei Angela Dong (Michael Spillane). Since 2010, Nike has changed its leader in the Greater China region for the three time.

Since June 1, 2013, Michael Spillane has been the vice president and general manager of Nike Greater China, and the predecessor of Michael Spillane is Nike's senior Craig Cheek. Craig is the vice president and general manager of North American Nike region before being in charge of the position.

According to Nike's public information, Michael Spillane has more than 25 years of experience in the industry, including the CEO of CONVERSE and UMBRO. In 2012, Michael Spillane also oversaw Nike's sale and transfer to UMBRO. When he took office, he was given the responsibility of "restarting" the Greater China market. At that time, Nike was experiencing a severe winter in the Chinese market. After the first quarter net profit fell 12%, net income of Nike in the second quarter of fiscal 2013 dropped 18% to 384 million US dollars again.

After two years in the Chinese market, Michael Spillane will be promoted to vice president and general manager of Nike global footwear in June 1, 2015. In this position, he will lead Nike's global footwear strategy and report to Nike's global product and product planning chief Jeanne Spillane (Jeanne Jackson).

Unlike Michael Spillane and Craig Cheek, two male managers will take over Michael Spillane and lead Nike China's Dong Wei (Angela Dong) from mainland China. At present, her position is chief financial officer of Nike Greater China, and will report to Nike brand area and sales manager, Eliot Hill (Elliott Hill) in the future.

In the new position, Dong Wei has also been entrusted with the important task of shaping the vision and growth strategy of Nike Greater China, which will continue to enhance Nike's brand and enhance its connection with consumers.

"As an important member of the leading group of Greater China, it plays a key role in helping the business growth and profitability of Greater China". For this high-level replacement, Nike global brand President Trevor Edwards (Trevor Edwards) said: "Dong Wei's working experience and a thorough understanding of the Greater China market will help her become an ideal candidate for Greater China leaders."


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