Analysis Of Competition Pattern Of Casual Shoes Market

At present, China's footwear industry has shown the industrial cluster development status, generally speaking, there are four clusters. The first is the Guangdong shoe industry base, represented by Guangzhou and Dongguan, which mainly produces high and medium class shoes. The two is Zhejiang footwear base, represented by Wenzhou and Taizhou, which mainly produces low and medium shoes. The three is the western footwear industry base represented by Chengdu and Chongqing, which mainly produces women's shoes. Four is the shoe production base represented by Fujian Quanzhou, Quanzhou and other places, mainly producing sports shoes. Casual shoes 。

Guangdong system footwear industry No matter in terms of style, equipment, technology, materials, output or export volume, it has always been in the leading position in the whole country. However, enterprises generally prefer to do OEM for others, nor do they want to invest in their own brands.

Regardless of the size of the whole or the size of the monomer, Wenzhou Shoe leather industry Has been increasingly walking in the forefront of the same industry in the country.

Jinjiang footwear enterprises mainly produce tourist shoes, casual shoes and sports shoes, and products 40% enter the international market.

Chengdu shoes industry mainly produces women's shoes. The products are high, medium and low-grade, have various kinds, operate flexibly, mainly focus on middle and low level consumer groups, many of them belong to export oriented enterprises, they actively expand overseas markets, and products have been pushed to the United States, Russia and Central Asia.

Competitor analysis

　　 Shoemaking industry As a mature traditional industry, with low entry threshold and full competition, large shoe enterprises with perfect marketing network and independent brands have made full use of network advantages and brand advantages to achieve rapid development. However, small and medium-sized shoe enterprises with no independent brand and independent marketing network and independent development and design capabilities can only specialize in processing and production, participate in low-priced competition at the same price, and are forced to gradually withdraw from the market.

Compared with the sports shoes market, China's casual shoes market is still in an immature state of development, and the market potential is huge. China's casual shoe manufacturers are numerous and competitive, and the market is quite fragmented. The domestic brand structure is not yet clear, the first-line market lacks domestic brands, and domestic brands lack medium and high end brands.

　 Sales revenue and market share

The main enterprises in China's leisure shoes industry include: fast-paced Group Co., Ltd., Shishi Hao Mei Shoes Co., Ltd., Quanzhou Di Europe shoes and Garments Co., Ltd., Fujian Shishi bulls Shijia shoes and Garments Co., Ltd. (competitive enterprise selection criteria: the main production enterprises of domestic casual shoes brand, excluding business casual shoes manufacturers)

Fast rhythm Group Co., Ltd. in 2011, the business income of casual shoes was 248 million yuan, accounting for 0.26% of the industry market. 2011 fast rhythm Group Co., Ltd. sales of casual shoes declined, mainly due to: the company adjusted the proportion of casual shoes and casual wear, to achieve brand optimization, and the future sales of shoes and clothing gradually reached the 1:0.8 ratio.