Importing Old Buyers Onto Wechat Platform

Now, as e-commerce goes deep into everyone's life, most clothing and clothing businesses are deeply studying how to introduce new customers' skills and methods. They have no clue to the old customers' clothing marketing strategy, or even lose their old customers, and do not have a membership data system. Here we talk about how to do WeChat marketing for old customers.

Many clothing and apparel enterprises also used the old version of marketing mode, telephone and SMS marketing mode.

The success rate is low, which is also disturbing the customer's life and affecting the customer turnover rate.

Now the mobile terminal traffic is increasing, people are gradually accepting the chat interaction mode between WeChat and QQ, and WeChat is also once fired to the wave.

In fact, the superior condition for WeChat to do marketing is that WeChat has good interaction and communication strength. The best place is not to cause people to disturb. If you think you are concerned, you will be blacklisted. It is very simple. This is more acceptable than the previous telephone and SMS mode.

If you make use of the daily information sent by the business subscription number and make some occasional promotions, the effect will be better.

Next, we will focus on today's topic and how to do it with WeChat.

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Export the background in the background every month.

Keep the name and phone number in the buyer's information, then import it into WeChat's QQ QQ address book through the form, upload the mobile address book cloud from the backup of the WeChat address book security assistant. At this time, you can use WeChat's add phone contacts to add a good friend, you can add it without restriction, Tencent official will not limit the number of friends you add.

Every time I propose

When the name of the buyer is rewritten, this will increase the success rate.

By this way, customers who have bought things from shops can be imported to WeChat platform.

Maybe some people will question that not every customer will bind WeChat with their cell phone number, and you will not necessarily pass the test after you actively take it.

What I want to say is that the method is alive. Here is only one introduction. Once again, it can not be done two times, three times, and it will eventually move buyers.

Here also introduces a buyer plus WeChat way, that is, let customer service and buyers communicate with each other when we actively introduce to the other WeChat activities, add friends to send gifts, you can also shop in the home page and details to make a WeChat two-dimensional code for buyers to sweep (maybe Taobao can not, but JD, Dangdang and other shops can operate).

Because the public number can not take the initiative to add friends, so they can only increase their friends through the forum, micro-blog, blog, space and friends circle. This is not to say in detail, do the old customer marketing, of course, we must try to put the customer into the public number.

At present, there are two kinds of public numbers, which are subscription numbers and service numbers. They can open two numbers and combine them to promote operation.

The service number is issued every month. Every time, new product information and membership discount activities are sent out. The service number can apply for a custom menu. The subscription number is issued every day. Don't waste it. Every time you send it to the content, you can set it up. You can set the layout, which includes product information, life perception and facts. It's best to laugh at something. You must send something that other people are interested in and make yourself worth others' attention.