2015 Clothing E-Commerce Popularity Preview
According to the report of 2015 Global Clothing B2C E-commerce Market, clothing and electronic products rank top in terms of hot sales, and clothing is the most popular product in many countries. Online retailers, physical stores and other garment industry practitioners all over the world want to share in this booming market.
Hugo learned from the report of Indian media "fibre2fashion" on February 2 that yStats.com, a market research company based in Hamburg, Germany, said that clothing is one of the largest segments of the global online retail market. In the markets of several developed countries, including Germany, the sales volume of clothing is the highest. At the same time, it is also a popular product in the global cross-border B2C e-commerce model in 2014, accounting for one third of all cross-border online shopping goods.
《 Global B2C apparel e-commerce market in 2015 》It is pointed out that according to the proportion of various products purchased by online shoppers, clothing and electronic products rank top in terms of hot sales. Online merchants, physical stores and garment industry practitioners all over the world are trying to get a share of this booming market.
Clothing is the most popular commodity in many countries, including the United Kingdom, Russia, China, India, Spain, Italy, Turkey and Mexico. Among the markets of several developed countries in Germany, clothing products have the highest sales volume.
Mobile business and omni channel strategy are becoming more and more important for online and offline clothing retailers. Most consumers in Germany also said that they would buy clothes online or in physical stores, but they would often gain price advantage in comparison.
In the UK, online ordering and physical store picking up have become a popular way to buy clothes, and physical store retailers have also widely adopted this way to promote sales. In South Korea, nearly one third of online shoppers shop through smart phones. This shows the importance of combining with mobile devices and applications to provide a perfect shopping experience.
China and India are a lot of online shopping Dresser Ideal shopping market. In order to increase its market share, India's largest online retailer has also cooperated with garment practitioners.
In Europe, German e-commerce firms Zalando and Bonprix have businesses in several countries, while French e-commerce firms La Redoute and British e-commerce Asos are also; In South Africa, e-commerce giants Kalahari and Amazon clothing Dominated the market; The Latin American e-commerce platform Mercado Libre is also very popular.
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