WAL-MART Will Open 11 Stores In Canada In January.

WAL-MART opens 5 stores in Canada, and another 6 stores will open on 29.

Taghit, another retail giant in the United States, was forced to withdraw from the market and shut down 133 stores, resulting in 17600.

Facing unemployment.

Why did WAL-MART not only live well, but even expand its territory when other retailers were pulling out of Canada?

According to Neil Stern, a retail consultant, WAL-MART first took the lead.

In 1994, WAL-MART opened its doors to 122 stores in Canada through the acquisition of Woolco, which did not enter the Canadian market by acquiring 220 Zellers stores in 2011. These stores not only failed to keep up with the trend, but also did not operate well in Taghit.

Second, WAL-MART applied its effective strategy in the US, first introducing discount stores, followed by big stores.

Stern believes that 100 thousand square feet (9290 square meters) of the store is not small, but compared with the 200 thousand square feet (18580 square meters) opened after WAL-MART, the difference is quite obvious.

WAL-MART entered the market earlier to ensure less competitive pressure.

"Since then, Canadian retailer Loblaw has greatly increased its non food products.

And when Taghit enters, it must contend with WAL-MART.

Stern says.

Perhaps most importantly, WAL-MART operates its Canadian stores through its international department.

"Canada is not regarded as a satellite state of the United States, but rather as a completely different country."

Similarly, WAL-MART uses the daily low price strategy in Canada and the products are the same. The price of Taghit is higher than that of its stores in the United States, and it does not bring the distinctive brand and style to the new market. This annoy the consumers who have driven across the border to buy goods in the United States. They are not only familiar with Taghit, but are even full of expectations at the beginning of its arrival.

The failure of Taghit does not mean that other companies should also avoid the Canadian market. On the contrary, there are more and more retailers expanding in Canada.

Nordstrom, a high-end chain store in the US, recently opened its first store in Canada. With the development of luxury brands and fast fashion chains, its brands for different consumer groups have been successful.

The common feature of H&M and Jimmy Choo lies in its international operation.

Like WAL-MART, every market is treated with caution as a separate market. They allow Canadian consumers to differ from American consumers, and to any other country in the world.

They are different.

It is an insult to customers to provide differentiated products like Taghit, and it is very likely that they will have to pack home.

In short, Canada's population is not enough to support many homogenization.

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Competition is fierce, and even WAL-MART has been tripped.

The concept of Verma Sam's membership store was withdrawn from Canada in 2009.

On the contrary, in the same year, many of the best dealers in the chain membership store were 88 stores in Canada, and the number of stores increased to more than 110 in November 2012.

"Sam's member stores have also defeated Canada, so WAL-MART's record is far from perfect.

For Sam's member stores, the consolidation and success of the good market makes it difficult for Canada to have the two warehouse member stores.

Stern said, "I expect WAL-MART to buy many stores in Taghit."