Shanghai'S New Shopping Center Accelerates Market Entry And Focuses On Internationalization

The world's largest private real estate Consultation Service Co, Gao Wei world, today released the Shanghai retail market report for the fourth quarter of 2014.

The report shows that in 2014 1-11, the total retail sales of consumer goods in Shanghai reached 7, 959 billion yuan, an increase of 8.7% over the same period last year.

According to the statistics of Shanghai Shopping Center Association, in October, the revenue of downtown shopping center accounted for 54.8% of total revenue, down 3.5% from the same period last year, and the revenue of outskirts grew by 14%, accounting for 27.7% of total revenue.

Among them, the largest growth rate of restaurant and large supermarket revenue was 14.7% and 12% respectively, while the remaining formats grew steadily.

There are three shopping centers in the central city of Shanghai this season. They are crystal shopping mall, Golden Green Court Square and Hongqiao Nanfeng city (renovation project), with a total supply of 260 thousand square meters.

The Jingan Temple business district is located in the high-end high-end crystal Shopping Center (73 thousand square meters), catering and KTV entertainment are currently open for trial operation, and the rest of the clothing retail floor plan is officially opened in the mid 2015.

The shopping center takes young consumer groups as the target market, focusing on Forever21, H&M, designer brand and other fast fashion brands.

The Golden Green Court Square (80 thousand square meters) is the retail business part of the Hongqiao International Plaza. The main store is the first store of the Japanese supermarket chain Apita in the mainland of China, occupying 2 floors with a total of 20 thousand square meters.

Hongqiao Nanfeng city (110 thousand square meters) South District pformation completed in the current quarter trial operation.

A substantial increase in the proportion of experiential consumption formats, accounting for only 32% of the catering business, while the proportion of clothing retail formats fell to 30%.

The international fast selling brand is playing an increasingly important role in the new shopping center investment with the price advantage that can match the electricity supplier.

The international fast selling brand is generally tenant, but the rented area is large. Now it often enters the shopping center in the form of main businesses, and is expected to attract more young consumers.

For example, ZARA, Massimo Dutti, Oysho and other international fast selling brands have entered Hongqiao Nanfeng City, forming differences with the surrounding shopping centers and department stores. It is expected that stimulation will lead to more consumption;

Signing.

The rents in each section of the Huaihai Road are different, but it is expected to contain a huge prospect for a long time.

Constrained by the government's protective renovation plan, such as the renovation plan of Shang Xian Fang, it is difficult to have a new long-term lease paction in the short period of the east section of Huaihai middle road. However, after the overall planning and construction is completed, Xintiandi will have the opportunity to expand northward to the Huaihai middle road and create a stronger business atmosphere.

Ning Xiao Yan, director of the retailer representative of the global retailer in the Asia Pacific region, expects that the pformation of the new central industry center will bring a positive boost to the market.

2015

More than 30 shopping centers are expected to open, mostly in the outskirts of Shanghai.

Lin Rongjie, executive director of Greater China, Global Research Department of high latitude, said:

Faced with the enormous pressure of new supply, competition is becoming more intense.

The future shopping center should not only highlight the theme characteristics, enhance the sense of shopping experience, but also need to be more precise and intelligent.

Wi-Fi will be more integrated into the shopping center in the form of basic configuration. On the one hand, it will bring convenience to consumers. On the other hand, it will record consumers' shopping path. Then, through big data, we can analyze the brand that consumers like and stay in a long time, and provide reference information for future shopping center location.

Retailers are also more trying to expand O2O business, such as Uniqlo and other international fast selling brands in the domestic second tier cities are still actively expanding physical stores, and relying on the network platform to further the business line across the country, effectively increasing brand marketing channels.