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Huarun Wanjia: Changing The Old Business Mode

2015/1/11 12:24:00 28

Huarun WanjiaBusiness ModeMarketing

In the new year's address, Huarun Wanjia CEO hung Jie pointed out that the channel management mode in the past has been unable to adapt to the new environment, and the return to the mode of consumer management is the only way out.

It is easy to see that in December 2, 2014, the Conghua store, which was originally Tesco Tesco, was renamed Huarun 10000, marking the name of Tesco Tesco store.

Reporters learned from Huarun Wanjia, February 2015 Tesco Tesco will all change shop recruitment, which also means that the world's third largest retailer Tesco Tesco brand officially withdrew from the Chinese market.

In fact, in May 2014, when the merger of Huarun Wanjia and Tesco was approved by the relevant Chinese government agencies, it was doomed that its long march road was a difficult strategic shift.

Hung Jie felt the same way.

"This change was recognized by many people in 2014, and it has put pressure on more people, but no matter what, we have embarked on the right path of pformation.

We need to change the old mode of operation in terms of organization, talent, performance, process and many other aspects, and really re build core drive capability around customer value.

The reporter understands, Huarun Wanjia has been in a low-key to change the meaning of "sunflower" all stores LOGO, for the new LOGO, the reporter to Huarun Wanjia verification, its public relations department official said no more news to the outside world.

However, in February 2015, we will reunite all the signboards of all TESCO stores in China.

In this way, we have "

King of mergers and acquisitions

Huarun's reputation has begun to seek more changes with the courage of its strength, and its "wolf culture" has also been pplanted to operation and management.

It is worth mentioning that Huarun's

E-commerce business

E 10000 will be formally launched in late March 2015.

In fact, Huarun Wanjia has been on line to provide online shopping and living service platform for Hongkong and Macao Wanjia Moore, but it stopped operating in 2013.

There is no warning that Wanjia Moore has no experience at all. Huarun seems to have a heart of bamboo.

It is reported that e million will be the main fresh business, self built

logistics

At the same time, stores will also become pick-up points.

Moreover, Huarun Wan has rebuilt the electricity business division, and the TESCO business part will merge with Huarun and unified into e million.


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