Luxury Downturn Makes Light Luxury Red.

"I bought 3 things this time, Kate Spade's bag, Mother of Pearl's slippers, Love Leather skirt, waiting for the US shipment."

Shopaholic path has never been bought since Shopbop bought it.

"We are not luxury electric providers, but extravagance is our speciality.

Such as Tory Burch, Michael Kors and so on.

Shopbop responsible person said so.

In light of the extravagance, the English explanation is "affordable luxury". The price of 300 dollars is popular, and there are specialized shops in some high-end shopping malls.

For example, we are familiar with Coach, which is the originator of light luxury.

As the "king of 300 dollars" in the North American market, it sells more than 5 billion dollars this year.

And Tory Burch, Michael Kors and so on are all recently popular fried chickens.

Many people know America from gossip girl.

Tory Burch, as early as 2005, entered the Chinese market with link, but it was 5 years after it opened its first store.

This extravagant wind began to blow almost in 2010.

Michael Kors was already a $1 billion brand before listing. In 2011, it issued IPO at a price of $20, and its share price increased by 4 times in a year and a half, and the highest price reached $101.

If COACH is the originator of light luxury, Michael Kors has led to the rise of the new category of light luxury.

At present, the light luxury wind has blown to China.

Tory Burch entered Hangzhou Tower D block. About 1 months later, MK also settled on the edge of Tory Burch, and a pair of New York partners began their business in Hangzhou.

In 2013, MK even opened 2 stores in Chengdu in 1 months.

Just in the past 2014, the extravagant crowd became even more lively: Michael Kors moved the big show to China; while Tory Burch, which opened 9 stores in China in 4 years, put the global flagship store in Shanghai, and when family Burch Tory also flew to join in.

Light luxury

Behind the booming development, the analysis of people is the result of the downturn of luxury goods. The financial crisis in 2008 and the anti-corruption measures in recent years have brought luxury goods into a doldrums. These prices are not very high, but they still give people a fashionable sense of luxury. They are especially able to meet the mindset of people who have the luxury of being unable to consume.

Therefore, FURLA, Kate Spade (also the American brand, the price and Coach are almost the same) and so on.

And some domestic brands are also unable to restrain themselves and rush into the light luxury market.

For a time, mud and sand are all coming down.

The Qianjiang Evening News reporter saw a piece in a Tmall domestic clothing store, known as light luxury.

Less than 2000 yuan, nine shirt shirt less than 200 yuan.

For some domestic enterprises, today's "light luxury" is actually more like a popular language, taking advantage of the heat.