Shenyang Apparel Association Marriages Alibaba To Expand "O2O"

In December 11th, reporters learned from the Shenyang clothing (apparel) association that the association and

The world's largest purchasing and wholesale platform co sponsored the "Yuan Yuan Hui northeast" - China sourcing O2O ordering conference held last week in Shenyang five love business circle.

The event converged on Haining.

The Tongxiang sweater, Shishi outdoor clothes, Pinghu down clothing, Xi Liu clothing, Sha Ling women's trousers and so on more than 200 high-quality 1688 suppliers, attracted many Northeast businessmen attention.

The order will quickly raise the cognition of e-commerce in Northeast small and medium-sized retail stores and wholesale stalls through the activities of "whole spot grabbing" and "sweeping red envelopes" and so on, and will be exposed to the offline trading experience of O2O line.

The South's high quality goods also had a great impact on the Northeast market. Many merchants at the scene showed strong interest in Guangzhou women's clothing, Tongxiang Haining leather and Shishi trousers industry, and even joined the spot.

Lin Ju, a clothing supplier from Jinning, Guangzhou, said that they received 170 thousand orders on the day of the event. When the activity returned to Guangzhou, buyers had already paid a deposit of 35% through the platform, and indicated that they were willing to cooperate for a long time.

The buyer, who is nearly 60 years old, has no knowledge of e-commerce before operating in the five love business circle.

Through this activity, he found that e-commerce can bring more convenience and hope that his children can expand their e-business while taking over.

Similar to Lin's overall situation, suppliers who participated in the event received orders from both the whole country and the northeast through O2O.

Most of the buyers who are involved in the offline activities are the first novice to contact e-commerce. In the process of participation, they begin to feel the convenience brought by e-commerce.

Due to location advantages, East China and Southern China region

The environment has been very mature, and constructed an ecommerce circle centered on Taobao, Tmall and 1688.

As one of China's ten wholesale markets, the five love business circle, though the largest wholesale commodity wholesale market in the northeast, has great room for improvement in the field of e-commerce.

Through cooperation between Alibaba and more quality suppliers, the buyers in the northeast can directly purchase the source of goods from the source country directly through the B2B mode, shorten the procurement link and enhance the profit margins.

In addition, suppliers in Northeast China can also take this opportunity to promote high-quality regional products to larger space and get through the whole commodity circulation link, so as to adapt to the development of e-commerce under the growing links and find a new mode that is in line with the law of industrial development.

For the purpose of opening up the whole wholesale procurement link, the northeast is the blue ocean of B2B business, and has enormous potential.

Take the clothing industry as an example, the Northeast has a strong consumption power, but the source of goods is more from the southern region.

We can give full play to the advantages of platform, integrate resources on line and offline, and provide one-stop procurement service for buyers.

It is understood that the online activities under the tone of "South cargo North pfer" will become one of the important directions for future development. Similar activities will be launched in Jilin, Heilongjiang and Hebei provinces in the future.