Chinese Fashion Designer Zhang Beiyong: Design Is Good At Last.

Good design, after all, is for people to wear.

Designers with great talent and unique style will be asked about the contradiction between design and market. The original of pioneers is not understood by everyone. However, those designers who do well will never forget that design can have show money or real wear. After all, design needs to respect the market, and the market will respect your original.

The only Chinese designer who was invited to Copenhagen fashion week.

In the 2015 spring summer show of "JUST FOR TEE", she was interviewed by a reporter.

Reporter: what do you think is the relationship between beauty and fashion? Is fashion necessarily beautiful?

Zhang Beiyong: No, I think fashion is more self. It's Style.

This time, I put all the characteristics of my clothes in the back. In contrast, even a very simple cut, a turn around has the effect of changing the way the ordinary people dress. This is a great breakthrough. No one has done so.

Reporter: the most fashionable things are often eliminated first. How do you understand the relationship between fashion and reality?

Zhang Beiyong: clothes with real sense of quality don't go out of fashion once, and I don't want their brands to be like that.

It can be matched by mood or style.

Reporter: Why did the show cooperate with snow tree vodka? Where did the inspiration come from?

Zhang Beiyong: This is a coincidence. When I was in the show, the brand manager of snow tree vodka saw my clothes fresh and bold. It was very similar to snow tree vodka fashion and its own Style spirit.

In addition, many of my styles of clothing are tree like styles, which are very close to their branches.

This time, I am inspired by a broken old wall in Shanghai, with brick holes and blocks of walls. This is actually a kind of innovation in the soul.

Reporter: China's showcase is still lack of buyers, but more media and spectators. How do you view the relationship between fashion and Commerce?

Zhang Beiyong: clothes are eventually made for the public to wear.

Before we showed up in the United States, it was because a Showroom in the United States took a fancy to us and supported me to participate. Just now we signed a Chinese Showroom, which is British background. We have handed them to the Asia Pacific region and helped us to act as agents.

Such business cooperation helps us to get through many channels.

Interviewer: do you consider the problem of daily wear in the design process?

Zhang Beiyong: Yes, some of them have holes in the back. They can be used in different styles to make different shapes.

There are other clothes that can be worn against shirts and have other effects.

Interviewer: how do you choose channels like collection stores or Showroom?

Zhang Beiyong: I will choose a group with the most attention. They must know my clothes. That's enough.

"Market respect for originality will stop plagiarism".

Reporter: domestic independent designers are developing rapidly, but compared to foreign countries, they are just beginning. What do you think is the biggest difficulty facing domestic designers?

Zhang Beiyong: I think difficulties can be solved. The key lies in the consumer's respect for designer's original works.

Many designers will compromise in order to have the market, such as plagiarism, imitation and so on. I feel very disrespectful to the originator.

The market is truly respectful of originality. Designers will give some special things. Good things must have a market.

I firmly believe that as long as we find a good channel and the right people, we can do the brand well.

Reporter: what are your suggestions for the current independent Chinese designers?

Zhang Beiyong: I hope that I will have my own style, and the clothes are more practical. I should emphasize the feeling when I mix and match.

Just like buying clothes can make different shapes, men and women have different ways to wear, and so on, we have different ideas.

Besides, the style and quality feel better. Don't let your clothes get out of breath at once.