"Blinking" Online Apparel Shopping Platform Designers Can Create Their Own Brand Stores.

Recently, the mobile application program provider blue interactive and win Wang technology cooperation, will jointly create "blinking" online clothing shopping platform.

It is reported that

To create a small e-commerce platform similar to Taobao and bring together brand stores, fashion designers can create their own brand stores.

In "

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Designers and consumers can directly upload their own matching photos to the application show. In the form of photo wall, consumers will no longer be affected by the collocation problem to affect their online shopping experience, and provide consumers with reference to purchase.

In addition, blinking provides users with portable functions such as system recommendation, product search and online payment. Users can enhance communication with other users through hot interactive functions such as "attention, private letter, share, comment".

Statistics show that blue interactive is a brand and platform for Mdt InfoTech Ltd, a mobile application developer and a complete solution provider.

The company (China) was founded in 2005 to provide mobile strategic consultation, customized research and development, product promotion and joint operation services for all kinds of enterprises.

At present, there are branch offices or operation service centers in Shanghai, Beijing, Shenzhen, Wuhan, Shenyang, Xi'an, Hongkong and Switzerland, and there are marketing and technical service networks in 17 first tier cities in China.

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1, the electricity supplier's high marketing cost is actually more expensive than the entity store.

The big platforms have been deceiving our consumers and businesses, saying that cutting down all links in the middle can reduce costs and lower prices.

In fact, the electronic business platform buys traffic, and then dispersal the flow of traffic to various businesses. It also comes down to consumers and businesses.

2, the virtual nature of the electricity supplier, the natural lack of supervision of the business sector.

Fake products, pitional marketing, strong PS technology, products can not experience, choose irritability, it is difficult to buy high-quality, cost-effective products.

The current electricity supplier is not the product quality, but the marketing level, which is unfavorable to consumers, and also gives the experience shop the living space.

3, the brand building and cultural creation of experiential shops, together with the arming of O2O tools, can also lead to a way out.

No culture, no brand experience shop no way out.

Experience shop in the pursuit of services, product experience, brand credibility, after-sale, small logistics and so on are not the core of competition.

Build your own brand characteristics.

That is, a perceptual shop. How do you design the problem? O2O is beautiful, actually it is really beautiful, but the shop is first a shop, followed by its O2O.

O2O will make experiential shops more competitive, but it is not a decisive factor.

4, experience shop selection products, take the boutique route.

Taking Taobao as an example, small businesses, more businesses and pitional marketing have given consumers a choice.

Experience shop O2O, you can do product filtering for users, and the boutique line is also a key factor in shaping brand culture. Whether the product is good or not is directly related to the consumer's perception of your brand.

Finally, personal guess, the three main retail formats in the future are: online retail business, community convenience store, business center experience shop, and still very much optimistic about the experience shop to borrow O2O mode.