How Can You Break Through The Dilemma If Customers Enter The Shop Without Buying Clothes?

There are regional differences in the attitudes and habits of consumer goods and clothing, whether they are mature and rational, and whether they are easy to accept some guidance. Therefore, for the sake of insurance, many managers have chosen a conservative attitude.

For example, we often see a brand in different city business district store goods are different, and in the same shopping district of different brands choose the order of the same style! Often hear friends to buy clothes to go shopping, shopping, find many brands are very similar styles (of course, there are also product development reasons)......

Our understanding of consumers has always been the focus of consumer demand. Today, consumers are becoming more individualized. Today, who can combine personalized consumer demand with common market management will become the winner of the garment industry.

As a brand terminal, we can not grasp how this difference will turn into sales, because there is no analysis and integration of a series of reasons.

Let's take business men's clothing as an example. The target consumers are 30 to 50 years old business men.

I hope that the newly purchased clothing can enhance the social image.

I hope that the newly purchased clothing can enhance self-confidence.

It is hoped that the newly purchased garments can adjust the body defects.

I hope that the newly purchased garments can create unique taste.

I hope the newly purchased garments have practical functions.

The choice psychology of consumers who buy business men's clothing is actually:

Brand and trust

Moderate or reasonable price

Choice of style, fabric, detail

The target is not clear and easy to accept.

High requirements for service and professionalism.

After consumption, it is easy to criticize the service process or brand management mode.

Analysis of the difficulty of shopping for men's clothing business:

The reason why we should pay attention to and identify what brand potential psychology is because the brand with trust can help increase the safety of buying clothing products and reduce the risk of purchase.

The reason why we should pay attention to and identify what style we are suitable for is the need to meet the needs of dressing occasions, occupations and temperament. Now this is becoming more and more obvious.

Pay attention to and distinguish products.

It's because of the version.

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And after-sales service is the most basic needs of consumer clothing products, so as to help avoid past purchasing potential problems.

If the operator can according to the demand characteristics of the clothing brand operated by the target consumer, summarize some corresponding sales service modes, such as: pay attention to the matching fashion fashion of the young fashion women's collocation, sell the service mode of the beauty sense, pay attention to the clothing and consultant professional beauty sales service mode of the middle and high-end men's and women's clothing, pay attention to the customer relationship, the wardrobe beauty sales service mode, the somatotype Club aesthetic feeling sales service mode and so on. Then combine these sales patterns to adjust the store's goods structure, can the sales performance be improved?