Ash Expand Women's Clothing Series By Kevork Kiledjian.

Ash wants to further explore and develop. This shoe brand was founded by Italian Leonella Calvani and French Patrick Ithier in 2000. The company has seen rapid growth in Europe, North America and Asia, and its product content has also increased.

Following the launch of ladies, men, children's shoes and leather goods since 2013, Ash has launched a series of women's clothing series for the 2015 spring summer series. Grand plan 。

　　 Ash Paris studio 2015 spring and summer series

The first ladies dress is assigned by designer Kevork Kiledjian. He used to enter the luxury industry through street clothing, and created the Guilty Brotherhood brand and the following series of names. The series was once suspended in New York, and then suspended, which enabled the designer to make full efforts to develop the "Ash Paris studio" project, that is, the clothing series of Ash shoe brand.

The first series is not less than one hundred products, to create a complete series. The design says: "there are many styles of skirts, as well as jeans, sportswear, shirts, all in all, all kinds of urban practical clothing". For personal taste, leather is also very common in this series to ensure the continuity of brand shoes and leather products.

Kevork Kiledjian says, "Ash is very close to my style. So the style of this series is naturally dominated by street wear, luxury and rock and roll. Create luxury image, but product positioning is more high-end, there are several products or even mid-range positioning. For example, T-shirts cost 45 euros, jeans 130 euros, knitted woolen sweaters cost 150 to 200 euros, and the most expensive leather coats are 850 euros.

Ash Paris studio 2015 spring summer series

Although 100% has not yet been implemented, Ash Paris studio will enter 150 brand collection stores in more than 10 countries starting from the first quarter. This does not include the store store opened in early 2015 in its largest single brand store. However, this situation is not suitable for the flagship store in March e Saint-Honor street, Paris, because the area is too small to accommodate the entire series.

The Ash brand currently has more than 50 stores all over the world and relies heavily on large distributors in the US and China. The Chinese market is developing rapidly because it has planned to open more than 50 branches in the next few months.