How Color And Visual Marketing Affect Customers

A person's emotions can have a huge impact on buying decisions.

Choosing the right color scheme for your store, this brand and product display can really ensure that your store looks attractive to customers, and at the same time set a tone of color for customer experience.

Contrasting colors can not only prompt customers' attention, but also inspire them to feel differently.

Emotionally, cool colors such as green and blue create tranquillity and trust. That's why SPA relies on this color to give people the impression that there is no tomorrow, while warm colors are closely related to feelings of happiness, excitement and action.

Black is a tranquilizer, but it is still a classic chic color.

The impact of color is not limited to retail sales.

In a 2012 Cornell University study, researchers found that if the color of the plates was matched, people could eat 22% more food than before. So if you are selling lobster, please ensure that these lobster dishes are not red. Have you ever thought why almost all fast-food restaurants in the world use yellow and red as the main colors? This is because yellow attracts people's attention in a happy way, while red is related to speed, which can subconsciously induce people to leave quickly after eating quickly, and let them believe that they will soon get food.

In color marketing research at The University of Winnipeg, researchers found that blue is often used by many formal restaurants to create a tranquil environment, but too much blue actually inhibits appetite (obviously, these restaurants are not meant to sell more food).

On a personal level, if you want to make your child (or oneself) eat more vegetables than 22% of the original, you can try to change a green dish.

Color can conceive a good idea and have close ties with some industries, so entrepreneurs should consider this relationship when dealing with their brand or brand business, sometimes subconsciously associating different things according to the color of a color.

Take green for example, for example, bright green is highly related to nature and environmental protection industries, while dark green is associated with wealth, prestige and riding.

Although this is not a rigid rule, you should comply with the color of your industry, which is especially important when you want to develop your brand.