Analysis Of The Purpose Of Clothing Display Design

The display design of clothing retailers refers to displaying and displaying clothing as merchandise in the same planning space.

At this time, the clothing store has been separated from the costume design and production site, and has become a specialized place for retailing and an integral part of displaying the corporate image.

Since 1995, the domestic garment industry has entered the stage of image competition. Businesses have begun to fight for survival opportunities by setting up brand image, thus launching the strategy of corporate image design, product design, brand spokesperson and so on.

As the most direct display of brand image, shop image has been neglected.

With the domestic

With the intensification of brand competition, enterprises need to face up to the display design of stores in order to achieve more sales interests and expand brand influence.

The spatial design of clothing retailers refers to the division and rational distribution of retail space by designers, so that they conform to the sales habits of the brand and the people in this area.

It includes two aspects: storefront and store.

In the design process, we must make a comprehensive judgement and analysis of the size and shape of the space, lighting, lighting, background music and the physical and psychological feelings of the people in the area, and create an ideal shopping environment with reasonable function, comfort and beauty.

The main purpose of display design of clothing retail stores is to promote product sales and serve marketing.

From the perspective of the operator, attracting customers to increase sales, using display skills, creating eye-catching visual marketing mode, fully attracting customers' attention, and creating a store image.

From the perspective of consumers, according to consumer psychology, through display, consumers can feel cheerful and willing to shop.

In a specific environment, consumers can see, touch and try to achieve the purpose of sales.

For the shop itself, it is convenient to sell, make full use of the store space and facilitate the merchandise management.

In short, it can play the role of selling, persuading, showing, telling, explaining, entertaining and inspiring.

The design is not only the planning of the space, the reasonable display, but also the introduction of commodities, the display of the trend of a brand commodity, the enhancement of customers' desire to buy, and the help of merchandising, so it also has the function of persuasion and persuasion.

Through creating and displaying the space environment, we plan, purposefully and logically display the commodities to the customers, and strive to have corresponding influence on the customers' psychology, thoughts and behaviors.

Another purpose of exhibition design is to disseminate brand culture.

Corporate image and brand concept are the key contents of visual merchandising.

Clothing is not only a material that can be seen and touched, but also a kind of culture.

Through the successful shaping of the store image, we can create some artistic conception and atmosphere to convey its unique brand culture to consumers.