Traditional Market Recovery Is Weak, "New Normal" Test China Made

The "double down" of the export volume and the number of merchants in the Canton Fair showed that the traditional market recovery was weak and the demand for emerging markets was weak.

However, Economic Daily reporters found that this not too beautiful report card also contains a new bright spot of economic development, many enterprises started early, quickly, and earlier to achieve pformation and upgrading, which shows the necessity of cultivating new advantages in foreign trade competition.

The 116th Canton Fair ended on 4.

Liu Jianjun, deputy director of the China Foreign Trade Center, said that the export volume of the Canton Fair was 179 billion 203 million yuan, down 6.1% from that of the Spring Festival fair this year.

It is reported that the number of participants in the Canton Fair has declined slightly.

Analysis shows that the number of buyers from Asia accounted for 54.94%, and Europe accounted for 19.88%.

Reporters observed that the number of the top 20 countries and regions accounted for 63.75% of the total number of participants, indicating that China's foreign trade exports to the countries and regions are relatively concentrated.

Reporter analysis data found a clear feature, compared with the same period last year, the number of European buyers increased by 14.4%, indicating that the attractiveness of Chinese goods to European countries, which was confirmed in the reporters' on-site interviews.

Li Zhenyu, general manager of Haining West leather leather products Co., Ltd., from Zhejiang, told the Economic Daily reporters that "our products are mainly exported to Europe. This year's business is better than that of last year. It not only stabilized the old customers, but also developed some new customers.

The key to such a success is product innovation. We are constantly developing new products, improving product quality, fostering our competitive edge and taking more orders.

Liu Jianjun said frankly when he concluded the paction.

The recovery is weak and the demand for emerging markets is weak. Therefore, it is necessary for enterprises to pay more attention to the development of new advantages of foreign trade competition.

Indeed, this Canton Fair has declined compared with the 2014 Spring Trade Fair for exports from EU, US, BRICs, Middle East, Japan and other trading partners. The decline ranges from 4% to 19%, only to ASEAN.

And growth in Hongkong.

But reporters also found many highlights in the interview.

Many enterprises have realized the reverse growth of orders in the predicament. The common feature of these enterprises is to start early and quickly, realize pformation and upgrading earlier, and cultivate their own new advantages in foreign trade competition.

Zheng Xiong luggage (Guangdong Heyuan) Company from the production of low-end products to high-end products in the direction of pformation and upgrading, the company manager Geng Tao said that the grim situation forced the pformation and upgrading of enterprises, the current export products in the domestic counterparts not only the price is almost the highest, and do not worry about not getting the order, this year's export volume growth is expected to reach more than 30%.

Fiji, Guangzhou

Jiang Yanxia of the company says that the company's products are positioned in the middle and high-end market, competing with companies that rely on low prices, and constantly introducing fashionable products to attract buyers through independent design.

Due to the impact of the big environment, many peer orders have been reduced, but due to the company's emphasis on design and research and development, it has achieved steady development in adversity.

Enterprises strive to foster new competitive advantages. This is also evident from the warm response of the series of "design and upgrading trade" of this Canton Fair to exhibitors, design companies and international buyers at home and abroad.

A total of 17630 enterprises were actively involved in the activities, with a design exhibition area of 1260 square meters, an increase of 16% over the previous session.

It is reported that the Canton Fair attracted 89 designers from 12 countries and regions to participate in the exhibition. A total of 12871 representatives of enterprises went to the design booth to discuss.