Online Textile City Interprets The Connotation Of E-Commerce
The concept of "stock cloth" in the mobile exhibition hall draws customers' attention in the textile mobile exhibition hall of the online textile city. Continuing the characteristics of previous years, more than 1200 samples from more than 120 textile enterprises were intensively promoted. In addition to the conventional clothing fabrics and yarns, the samples were added to the category of finished home textiles this year. During the exhibition, many Chinese and foreign businessmen looked at cloth samples and cut samples. According to the introduction of the customer service personnel in the exhibition hall, there were many samples of lace, velvet and other fabrics in the exhibition.
The merchants in the exhibition hall are also attracted by another feature. The operators of the online textile city's stock cloth market are explaining to the merchants the concept of "using stock cloth skillfully, reducing costs and increasing profits". It is understood that there is too much inventory backlog in the textile market at present, of which 70-80% are A products, mostly due to overproduction, wrong stock judgment, foreign trade orders with color difference being returned and other reasons leading to the hoarding of genuine products, and there is no problem in quality.
The online textile city stock cloth market has been committed to integrating such high-quality stock cloth resources on the market with the network platform to connect with purchasers in demand. "This kind of inventory cloth is a burden for the supplier to occupy the warehouse to occupy the fund, while for the purchaser, it is a good product lower than the market price. We suggest that the purchaser can find new profit points by purchasing inventory cloth." said the market leader of inventory cloth, "The online platform allows buyers to directly connect with suppliers of inventory cloth. Compared with the price exploitation in multiple links of traditional inventory cloth circulation, the price of online connection will make both buyers and sellers profitable."
E-commerce training directly hits textile enterprises online retailers In the entrance hall of the Textile Expo, the online textile city held four consecutive textile e-commerce trainings for two days with the theme of "textile e-commerce", "new media marketing" and "textile expertise", and nearly 200 people participated in the training, according to train The person in charge said that since the first training was just the opening of the Textile Expo, merchants preferred to enter the booth area to watch the exhibition, and the attendance rate was not high. However, after the first wave of exhibition watching, the popularity of the training area increased dramatically. "After the lecture, more and more customers were attracted by the training content. At present, textile e-commerce is the general trend, and many of the content we shared has resonated with customers," said the lecturer of the training meeting.
It is reported that in 2014 Online Textile City More than 50 textile e-commerce trainings have been held, with nearly 4000 people trained. For the problems of textile enterprises in e-commerce operation, such as lack of skills and talents, the online textile city has also launched a set of textile e-commerce solutions, providing services in e-commerce planning, store opening and station building, store optimization, promotion and drainage, operation trusteeship, talent training, etc, To help enterprises develop e-commerce more quickly and effectively. "At present, the online shops on the platform of the online textile city are in a state of polarization, and a group of merchants that have actively operated have shown effects in the development of e-commerce, but there are also many merchants whose online shops have not improved due to lack of e-commerce awareness or skills." The relevant person in charge of the online textile city explained, "So we will not only provide a website platform for enterprises, but also provide effective guidance and assistance in a variety of ways."
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