2014 China Clothing Brand Market Development Forum

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The Xiaobian of the network introduces the trend of the whole channel operation of garment enterprises.

Where will the Chinese garment industry go? How can we innovate the business model and help the whole channel of brand operation?

A few days ago, at the 2014 summit of the Chinese clothing brand market, the elite of the industry from all over the country discussed the new challenges and new trends of the industry development.

With the steady slowdown of China's economy, the domestic garment market has entered a period of slow increment. The contradiction of "homogenization excess" is accelerating the survival of the fittest.

But slower growth does not mean a slowdown, but it needs to find a balanced growth point.

Yang Jinchun, Secretary General of China Fashion Association, said: "China

Changes in the ecological environment will eventually achieve the expansion of domestic sales and export growth, which is the major trend and direction for a period of time.

Changes in the times, changes in consumer psychology and changes in shopping methods not only promote channel pformation, but also push forward major changes in the way of organization, production and marketing of garment enterprises.

In this context, where should the clothing market go from? The vice president of the China Textile Industry Federation and Xia Ling min, chairman of the Circulation Association, said that the professional market, as an important part of China's commerce and circulation field, is facing the challenge of upgrading the market service and making the brand bigger and stronger.

"On the one hand, we should make efficient allocation of market resources, so that more advantageous enterprises can participate in the investment, reconstruction, upgrading, management and operation of the professional market; on the other hand, we should strengthen professional guidance and speed up market upgrading in the construction of fair competition environment and public services, so as to accelerate the development of clothing brands."

Hu Baogang, President of the Chinese Academy of intellectual Sciences, said, "the professional market should be" Intelligent City Hui people ", all objects are terminal, all channels are media, all exchanges are traded, all links are platforms, and according to these four sentences, we must re locate before we can make professional markets have the idea to speak.

As the largest clothing Commodity Distribution Center in Jiangbei, the town of Kou Kou provides a reference for the pformation and upgrading of the professional market.

"We will rely on the entity wholesale market to build a comprehensive shopping mall, including mobile phone mall, online shop, product display, online paction, online payment, electronic settlement, financial services, logistics and distribution."

The relevant person in charge of the garment factory said.

In addition, the town of Kou Kou has opened up the industrial park of the Kou Kou garment industry. Through the industrial park, the chain of garment raw material collection, fabric production and processing, clothing design and sales has been formed, and the local brand clothing has been continuously cultivated.

It is understood that this forum is from China.

It is hosted by the circulation branch of the Industrial Federation and the Shandong Clothing Industry Association, which is held by the circulation branch of the clothing industry association of Shandong, the association of Ji'nan clothing and footwear commercial enterprises, and the Ji'nan Garment Co., Ltd.

In addition, the ten day's "Kou Kou Costume Culture Festival" is officially closed today. With the continuous pformation and upgrading of the city, the art festival next year will be more worthy of expectation.