Enter Zero To Explore Its Full Channel Layout

In men

In the field, zero spirit takes advantage of the spirit of concentration to seize certain market channels, and gradually layout the market through online and offline, to strengthen the brand radiation force, and to open up a tough battle in the market.

Front line assault

Entering the market with numerous touches.

Similarly, zero degree leather shoes in the market is the first to start online.

09 years of zero net start, the electricity supplier as a brand first oriented to the market.

At the beginning of the exploration, Tu Chunrong, chairman of zero degree, realized the huge potential business opportunities of e-commerce.

From stationed in Taobao, Tmall, Jingdong, Dangdang, vip.com, shop No. 1 and other platforms until the basic network coverage, zero does not rely on the electricity supplier to clear the inventory of sewers, initially gave itself a clear positioning -- cost-effective high-end high-end men's shoes brand, take a differentiated brand line.

"Zero online full bloom benefits from the brand positioning and product positioning that has always been maintained," said Tu Chun Rong, chairman of zero degree.

Through the clear positioning of zero brand, the guarantee of quality and the intensification of service experience, etc., under the rapid development of online shopping tide, zero degree actively explores network sales channels, and differentiated product positioning has made good results in the market's front assault.

In several double 11 electricity business shopping carnival, the harvest is full proof.

In Carnival activities, zero sales of leather shoes for many years occupied Tmall men's footwear currently the top three, high-end men's shoes first.

And many times won the most influential brand in China's footwear industry.

The privilege of adding zero growth is to maintain high growth and stabilize market position at a relatively fast pace of development.

New channels to expand opportunities

Reasonable online layout is an important reason for zero to occupy a certain market share. The zero line product line is clear, business dress, business casual, fashion leisure and high-end customization.

Several large series of products, which are made of exquisite materials and exquisite workmanship, constitute the core products of shops, and are favored by consumers when they are put on the market.

Zero seize the opportunity to strive to embrace the Internet, make full use of the advantages of online information channels to create full channel services, and layout the market.

Now, zero will extend the channel from the line to the next line, push the line, and increase the channel integration.

Offline market is also an important area of zero expansion.

Shopping malls, airport stores and community shops are all forms of zero physical store layout.

The combination of offline and offline will be a better platform for free play.

In the entity store, zero hopes to build a standardized retail mode and create a good shopping experience, so that customers can choose the most cost-effective and most suitable footwear products when purchasing.

At the same time, we must promote the zero brand with the help of high-end channels of communication.

In April 2013, zero became the founding director of the Yao Lai summit brand luxury goods industry alliance.

According to zero Tu Tu, it is possible that zero degree will also promote the promotion of zero end high-end shoe series images through the layout clubs.