Urgency Of Knitting: Cluster Should Optimize Industrial Chain Efficiently

The P&P PH Value & Pure Shanghai fashion exhibition platform, which will be held in Shanghai on October 20th ~22, will provide development opportunities for accelerating the transformation and upgrading of the knitting industry cluster. It will also open up a new world for many fashion brands to find market share.

　　 Cluster should optimize industrial chain efficiently

some knitting The industrial cluster regards P&P as a major way to enter the fashion industry. The outer sand sweater industry is one of the most representative industrial clusters in Shantou. P&P has been regarded as a bridge between communication channels and consumers, as well as an efficient platform for the brand of sand sweaters.

Although the production of outer sand sweater and Chaoyang underwear is among the highest in the country, there has been a lack of brand and industry appeal that can be heard in China. OEM has become a must for many Chaoshan textile and garment enterprises.

To solve this problem, Lin Zefeng, the Secretary General of the Shantou textile and garment industry chamber of Commerce, believes that the industrial cluster needs to be integrated efficiently in every link of the industrial chain. Due to the asymmetric distribution of the raw material, textile technology, production base, talent structure, capital operation, and clothing information, the resource has not been optimized, so the urgent task is to optimize the industrial chain.

Under the background of internationalization, the development of clusters is also facing new opportunities. Cluster is based on enterprise agglomeration. By accelerating the pace of enterprise brand building in the cluster, it will form the pattern of gradient development of local brand, provincial brand, Chinese famous brand and world famous brand. P&P will provide opportunities for these clusters.

　 Changing the development mode will become the key to brand survival and survival

　　 industry The formation of backbone enterprises in clusters and the promotion of leading enterprises provide favorable opportunities for the development of small and medium-sized enterprises in a number of industrial clusters. In recent years, many textile and garment industry clusters have put forward the idea of integration of famous enterprises, famous brands and famous towns.

After 80's gradually becoming the mainstream consumer group, its demand for products is more liberalized. Whether the electricity supplier or the changing department store industry, how to find products or brands that meet the needs of consumers will become the key to their survival.

This will Exhibitors Cai Aihua, general manager of Guangdong Aihua woolen knitting technology Co., Ltd., when talking about how the domestic garment industry can get rid of the inertia development thought that it only relied on cost advantages to expand the market before, said that we should change from the low end profit model which simply relies on wholesale and quantity to the higher level brand value added and cultural added value development mode.