8 Wanda Baby Kings Will Open In Wanda Plaza This Year

Under the complicated eyes of the outside world, Baby Wang opened in Dongguan. For the outside world, this satisfies their curiosity, and will bring different changes to their lives in the future. But for Wanda itself, this is a leap forward and a revolutionary change. Because this is not only a new business, but also a self revolution with the mission of "embracing the Internet". Yes, it's cross-border! What is the most important thing about cross-border? Just don't play cards according to common sense!

The same is true of Wanda's entry into the children's industry this time. It holds a good hand, but does not deal according to common sense!

　　 This is one of the most internet Thinking products

This is a product with Internet thinking since birth. Internet thinking has two cores, one is minimalism, the other is extreme. Let's see what kind of "product" Baby King is.

Baobaowang is an innovative animation parent-child paradise in China, covering an area of 3000 to 5000 square meters. It integrates early education, professional experience, theme photography, birthday parties, parent-child restaurants, baby workshops and other functional areas in the wonderful entertainment, creating a dream space for children to enjoy with animation theme atmosphere, Provide one-stop service for Chinese parent-child families with membership marketing and precision advisory services.

As long as Baby Wang comes in, it can solve all the entertainment, learning and life needs of children aged 0 to 8 years old. One portal can solve all the needs of users, which is the core of Internet thinking. As long as you come in, you can not only teach early, but also let the children play, and you can also give the children a birthday party. If you take photos, it will save you time and money. Such one-stop service directly hits two major weaknesses in human nature: human laziness and love to take advantage. And, poke your pain point.

Let's talk about "laziness" first. It was not easy to have a weekend. I had to take my children to play in the festival. After playing, I had to go to early education. It happened that these two places were not in the same city. It took time and energy to travel back and forth. I had to take photos in case of my birthday. You must have such experience, right?

But what Baby Wang needs to do is to solve your "laziness" first. It mainly serves children within 5km. This is the same as Wanda Plaza. Within 5 kilometers, Wanda Plaza is the main source of customers, accounting for 70% to 80%. It is the future development trend to complete the interactive experience just needed in the community where you live. Wanda BabyKing will win just from this point! Because good products have such a feature: they can make lazy people feel easy to use and convenient.

Say "take advantage" again. Who dares to say that children's expenses are not the biggest expenses of a family? When a child is born, milk powder, diapers, toys, etc. are also important. When the child grows up, education is important, followed by play, such as recreation, photography, which is basically 20000 yuan. Baby Wang has a card called "Dream Card", which includes one year's early education classes, standard camera covers, a birthday party, and other amusement park projects. All of these add up to more than 10000 yuan. How much does it cost to take a set of art photos for children? At least 2000. How about early education? 9000~20000? That more than 10000 will meet all your needs. Does it make you feel that you have taken advantage of it?

Say more about the pain. Every parent who plays with their children is not concerned about money, but about safety. What did Wanda's Baby King do to ensure safety?

First, there are stricter security measures. It is suitable for children from the beginning of the design, for example, the plug-in cable and strong current must be more than 1.7 meters; All guide angles should be round. In this regard, Wanda has a set of processes from the perspective of safety supervision and design. The management and control refer to some of the highest standards in China. At the same time, Wanda has its own stricter standards.

Secondly, formaldehyde is a concern of parents. Therefore, all materials of Baby King are environmentally friendly; Open and strong platoon, as long as the square is forced to open and strong platoon, it will simultaneously open and strong platoon; Before opening, all formaldehyde will be removed by "light touching coal", which is an advanced method in the world at present. It is done in every square and store.

In addition, before opening, all the staff should try all the equipment to test the safety and initiative. After the test, they will invite some children, mostly their own children, to experience and test. Find problems and improve them in time. If the playground is dirty, guess what they will do? They wrote this into the system! Carpets have a set of cleaning system. Every day, when to disinfect, there are standards for several times; There are also corresponding standards for cleaning. For example, there is a big cleaning every week.

"Because safety is the top priority in Wanda, safety is a very practical thing for us," Qiu Xiaojun, general manager of Children's Entertainment Company, said when facing the author's question.

　　 What is Baby Wang's fist?

Do anything, thinking It's important, but thinking is not enough. Your products should be "balanced".

Baby Wang is doing such a thing: from the pregnant woman until the child is 8 years old, all food, play and use have been contracted.

Here, animation is its "god", paradise is its "shape", called "both form and spirit", and early education is its "soul". With a soul, there will be spirit, and born with temperament.

Let's talk about animation first. Around this theme, 10 cartoon characters including Taotao, Qiaoqiao, TT Pig and Pipi Bear were designed. These characters will also be the protagonists of cartoons and will be launched into the market next year. Eh? Why does it look like a "happy goat"? Joy Goat focuses on cartoons, and animation is just one of the most elementary links in the industry chain of Baby King. Through these cartoon characters, Baby King is guided to become popular! In addition, it also includes six business types, including early education, photography and shopping.

In the paradise, we should mention the "Infant and Child Square". In the future, you can give up purchasing milk powder on behalf of overseas customers. You don't have to worry about buying fake products here! Because Wanda has its own brand library. In addition to some luxury goods, it is no exaggeration to say that most of the brands on the market can be found from the brand library. They are all directly supplied by suppliers. What are you worried about?

Finally, let's talk about the "God" - Baobaowang's early education system. Its purpose is to establish the integrated 3.0 training system of children's body, brain and heart. What Baby Wang wants to do is to establish a concept for children from childhood: be full of love and confidence. "The cultivation of EQ does not lie in how much knowledge he has taught him or how many English words he has memorized, but in how to establish a relatively sound personality. Love is actually a feeling, and self-confidence is actually an attitude towards life," said Qiu Xiaojun.

To put it bluntly, it is to train and improve children's emotional intelligence. This also coincides with the connotation of the name "Baby King". Netizens commented that Baby King has two meanings: one is similar to the concept of "child king", and the other is borrowing the word "Wang" from Wang Jianlin. In this regard, the author can only "hehe". In fact, the connotation is as follows: it must be grand, and it must be loud when going out; It is hoped that when children are young, they already have the innate leadership temperament, develop from body, brain and heart, and have dreams.

　　 Why Wang Jianlin attaches so much importance Baby Wang

When you are still working on residential real estate, Wanda starts to enter commercial real estate; When you begin to learn Wanda to do commercial real estate, Wanda's cultural industry is booming; When you start to pay attention to the cultural industry, Wanda has seriously entered the children's industry

Why is Wanda always doing things that others have not thought of, seen or even realized? Of course, Wang Jianlin's own boldness and foresight are indispensable. In addition, it is the inevitable trend of commercial real estate in the future.

Why is Haidilao always equal and full? Everyone who has eaten it knows that the taste is ordinary, but its service is really good. If you carry the sleeping child, the waiter can make a crib for you immediately. Therefore, if an enterprise wants to go far and well, service is a problem you must consider.