Five Sales Tips Help Clothing Stores Double Their Sales Performance

First, timely induce and use the customer's closing signal strategy. Sales closing signal is the purchase intention and information expressed by customers through language, behavior or emotion. You can make correct judgments based on the customer's speaking style, facial expression and gesture changes by observing his/her appearance.

Second, the strategy of creating a separate negotiation environment. In general, a single customer is easy to clinch a deal, and a beautiful environment can reduce customers' psychology pressure The familiar environment of customers is conducive to enhancing their self-confidence, and the quiet atmosphere away from noise will promote the emotional communication between salesmen and customers. In order to succeed in sales promotion, the salesman must create an environment for independent negotiation.

Third, the strategy of cultivating transaction methods. stay deal At the last critical moment, the salesman must control his voice, enunciate clearly, speak persuasively, and be confident. Salesmen should be approachable in their attitude when selling and closing, so that customers can enter the closing stage without scruple.

Fourth, the strategy of phased decision. In the stage of sales promotion, the salesman should not force the customer to make an overall decision at once. Before the customer makes a purchase decision, the salesman should step by step ask the customer some questions to make a decision on each component of the transaction.

Fifth, there is some room for transaction strategy In the process of sales promotion, salesmen should pay attention to leaving some room in the work of closing a deal, so that they can be used as a weapon to motivate customers at critical moments. At the same time, it is also necessary to leave some room for customers to purchase, so as to continue the negotiation and carry out the closing work.

These are the five marketing strategies with a high probability of success in the process of clothing sales. Each clothing store owner and clerk can flexibly apply them in the process of clothing sales. I believe that the probability of a deal will be greatly increased, and it is not difficult to double the performance of clothing stores.

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Store marketing is not a new invention. It is just that people paid attention to the publicity of TV, newspapers and other big media when planning advertising activities, and only regarded store marketing as the most terminal marketing tool. However, from the current market situation, some commodities with certain characteristics (such as clothing and consumer goods) sometimes need to take store marketing as the main communication activity, which can stimulate consumers' purchase desire.

The first thing to face consumers in store marketing is store advertising, especially the front door advertising and the light box advertising in the store. Previously, store advertising only occupied a fixed position of retail outlets as a means of communication. But now, store advertising is not only a tool to convey information, but also an important task to induce purchase.

Store marketing also includes commodity display and music configuration. The so-called commodity display is not to put a few boxes of commodities in the aisle or at the door of the store, but to make this pile of commodities live. Brand discount clothing should set up special advertising cabinets according to the characteristics of clothing to attract consumers' desire to buy clothing.

According to the survey, 70% of people like to shop in stores that play music. But not all music can achieve this effect. When soft and slow music is played in the store, sales will increase by 40%, but fast music will shorten the time customers spend in the store and reduce the amount of goods they buy.

Packaging advertising saves display advertising expenses, but the effect is significant. Store marketing also includes POP display, in store posters, discount coupons, personnel recommendation display, sample display on the counter, and even the display and display of commodity packaging itself can play a good role in store communication.

Effective store marketing must be able to attract consumers' attention, make customers stay in front of their clothes, raise their interest, stimulate their desire to buy, re remember clothes, and finally take action, which is the ultimate goal of store marketing.