Dangdang Li Haitao: Mobile E-Commerce Enters The Era Of Individuation

Li Haitao, vice president of Dangdang Technology Department, said at the 2014 Fifth China e-commerce fair, "with the development of the Internet, big data has become the focus of competition. The combination of mobile electricity providers and big data is enabling mobile operators to enter the era of individuation."

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It seems that the personalized development of mobile e-commerce is mainly based on the gradual improvement of technology preparation.

After the emergence of mobile providers, equipment ID instead of Cookie, user data will not be cleaned up in the traditional PC terminal.

At the same time, long time online push messages for users, but also subverted the traditional Internet industry.

"The products of the future mobile providers will be pplanted to the traditional mall store functions," SNS, mogujie.com and other traditional shopping centers, and three directions to develop personal assistant shopping assistants. "

Li Haitao said.

Before the electricity supplier, the user portrait relies more on the accurate advertisement system, through the statistics sex, age, user behavior directional recall and other ways to get personal information, in order to accurately advertising.

In the era of personalized e-business, data have changed. For different scenarios, time and geographic location information has been regarded as the object of advertising research, and the accuracy of information push is also improving.

In addition, with data opening becoming the industry trend in the future, user data can be exchanged with each other, giving the industry the possibility of integrating the formal company.

Li Haitao analysis: "in the user's personalized vertical field services, as Ali's listing may bring the entrepreneurial trend of the electricity supplier, the emerging companies will also impact the existing electricity providers in the vertical field."

At the same time, Li Haitao pointed out that traditional electricity providers used to rely mainly on discounts and other stimulating consumption, and in the vertical and personalized consumption era, there will be many new opportunities and varieties in the future.

No change.