Huarun, A Retail Giant, Concentrated In Chenghua District, Chengdu.

Reporters learned from Chenghua District that the third large shopping malls of China's commercial retail giant Huarun Wanjia group were located in the core area of the "North transformation" area, the Zhaojue temple area, Xi Yue square. The total area of the supermarket is about 12 thousand square meters. It is expected to open in May next year.

It is reported that Chenghua District aimed at brand enterprises, attracting large and strong enterprises, attracting many famous brand retailers such as Huarun Wanjia OLE supermarket, Shang Tai Department store, WAL-MART and so on.

Among them, Huarun Wanjia group's OLE boutique supermarket was officially launched in the Mixc, Chengdu in May 2012. The group has been distributing retail outlets in Chenghua District at a speed of one year and one shop, and set up its southwest headquarters in Chenghua District, becoming the "center" of Huarun's expansion of the Southwest market.

"The consumer population in this area is growing rapidly and the investment environment is also good. This is an important reason for our intensive distribution to China." Huarun Wanjia southwest headquarters base responsible person said that after the OLE boutique supermarket opened in the Mixc, last year, Huarun Wan and Sichuan tower Hengyuan industrial cooperation.

Relying on the Sichuan TV Tower, we have created a shopping mall with fashionable shopping, dining entertainment and leisure tourism. At present, we are working with Chengdu Huarun to build a shopping mall with an area of about 12 thousand square meters next to Chengdu zoo.

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Big brands need sincere invitation, small brands are reluctant to take the lead in the growth of retail industry. How do fashion brands effectively link up with buyers? Yesterday afternoon, 2014 (National) garment brand enterprises and buyers' meeting was held at the Dalian fair.

More than 50 large retail department managers and purchasing managers were joined by garment enterprises. Many supermarkets executives said that in the pursuit of e-commerce, the trend of introducing retail enterprises into brand enterprises has become increasingly evident.

At the meeting, Dayang group, Dalian Hongyang dress, life one yarn, Putian Hui de dress, Dalian Hu Jun cartoons, French lollipop women's clothing and other enterprises, for commercial department store's retail sales manager and purchase investment manager has been promoted.

　　 Retail Insiders told reporters that in general, the commercial department stores will determine the imported brands according to their own positioning, and from the perspective of the way, the commercial department stores hope to directly import factories into shops instead of the agents of clothing brands, and directly open in the shopping malls by brand enterprises. Straight shop Distribution is also directly responsible by the manufacturer.

This can be removed. Intermediate links On the other hand, the department stores have more resources to cooperate directly with manufacturers. Mei Jianguo, deputy general manager of the Fuyang commercial building in Fuyang, Anhui, told reporters that the proportion of brand direct shops in the shopping mall's clothing brands now accounts for about 30%, and this proportion is gradually improving.