Active Integration Into Positive Action: Quanzhou Boosts Shoe And Clothing Enterprises Out Of "Severe Winter"

Since the beginning of this year, the Quanzhou Municipal Bureau of industry and Commerce of Fujian province has actively integrated into the overall development of the situation and has tried every means to "cheer up" for the shoe and garment enterprises in transition. Under the joint efforts of many parties, shoes and clothing enterprises are gradually coming out of the "severe winter".

According to statistics, from January to July, Quanzhou textile and clothing industry, Shoemaking Industrial output value increased by more than two digits. The sales value of textile and footwear industry above Designated Size Enterprises rose month by month. Among them, Anta's first half revenue grew by 28.3% over the first half of the year, and the growth of orders for Jordan, Li Lang and 9 Mu Wang in the first half of the year was over 10%.

Quanzhou sits on the stone shoes of "China Shoes Capital" Jinjiang and "China's famous leisure clothing city", which is one of the most densely packed areas of shoes and clothing brands in China. However, in recent two years, influenced by the market environment, the shoe and clothing industry in Quanzhou has a backlog of products, and the whole industry has entered the "severe winter".

"Changing the physical store's" one leg "business and realizing the" two legged walking "on the line is the most effective way for most shoe and clothing enterprises. Chen Kaiji, director of the Quanzhou Municipal Bureau of Commerce and industry, said: "our industry and Commerce Department is actively following up, promoting e-commerce to better serve the development of enterprises, and helping enterprises to climb out of the" ice hole "as soon as possible.

The Bureau has opened up a green channel, providing one-stop supporting services in the aspects of enterprise registration and trademark registration application, and has successively supported a number of e-commerce operation centers such as Shishi electric business industrial park, Licheng District happy street shopping mall, etc. The Bureau directs each e-commerce operation center to set up the 12315 network consumer rights station, specially accepts the network consumption dispute; guides the establishment of the electronic commerce association, formulates the network transaction integrity Convention by the association, sends the integrity management proposal to all electricity suppliers, promotes the healthy development of the electronic commerce.

Today, Shishi e-commerce business headquarters - the Hercynian (Shishi) e-commerce Industrial Park has become the center of textile and garment headquarters. Fabric An e-commerce demonstration base integrated with trade centers, logistics distribution centers and integrated service centers. At present, nearly 300 electric business enterprises have settled in, and the annual output value exceeds 10 billion yuan. In the two hundred meters long happy street and the industrial wholesale market, there are about 2000 network wholesalers and retailers, with more than 180 thousand pairs of shoes per day.

With this meanwhile The Quanzhou industrial and commercial bureau is free to identify and issue unified industrial and commercial red shield electronic signs for business operators and holders of independent domain name website shoes and clothing network trading operators (including enterprises' own publicity websites). "Consumers can query the website's credit information by clicking on the website's electronic identification. This is undoubtedly a reassurance for ordinary consumers who are shopping on the Internet. Consumers' recognition of shopping also objectively promotes sales of brand shoes and clothing. Quanzhou city commerce and Industry Bureau Market Division related personage said.