Hu Xinping: The Health Of Capital Chain Can Serve Well.

Hu Xinping is the general manager of Chengdu Hong Hong underwear brand management Co., Ltd., with 18 years experience in underwear brand management, and has won the title of "the ten largest trump card agent in China's underwear industry" in 2014 years.

With the rapid pformation of the channel and the market instability, Hu Xinping has led his own company to continuously upgrade his organizational structure and personnel quality, and will provide more services for the brand, which has been recognized by many underwear brands.

In the face of the fact that agents constantly reflect that the channel pformation is too fast and can not adapt to the shrinking of the market, how do you face it?

Hu Xinping: in the face of the current market environment, I think what an agent should do is to practice "internal strength" rather than complain about the environment.

That is to strengthen internal management, constantly improve the service mechanism, and create value for customers wholeheartedly.

Around the promotion of my own thinking, I led my underwear brand management company to improve the market development and services from five aspects. First, enhance the ability of service management, provide professional training for terminal bosses, shop assistants and shop assistants, and enhance market competitiveness; two, intensify the pformation of brand image and enhance the competitiveness of the brand market; three, put forward the whole store output operation mode, guide the terminal merchants to open brand chain stores; four, increase the self management system, increase sales volume and occupy market share; five, assist the development of e-commerce.

You have maintained a momentum of progress in the current market situation by constantly optimizing yourself. What challenges do you think the underwear agents may face in the future?

Hu Xinping: I believe that although the market is shrinking at present, the market competition will intensify in the next 3~5 years, including price competition and service competition.

Price competition is bound to lead to price war. If the company's capital is not strong enough and the inventory is serious, some brands will disappear from the market. Therefore, the underwear agency enterprises need to develop a more healthy capital chain in recent years to prepare for a rainy day.

On the other hand, the rule of the market is the survival of the fittest. In this regard, I sincerely advise those agents who want to win the price war. The market competition in the future will be a healthy competition. Only by doing good service can we win the final victory.

In addition to specific coping strategies for the special period, what do you think the underwear industry agents should pay attention to in their daily development?

Hu Xinping: underwear agents want to grow, they must rely on two partners, one is underwear brand, the other is consumer.

In terms of underwear brand, agents should choose an excellent brand as agent and business object at the beginning, and maintain good cooperation with manufacturers.

With their excellent products, agents can easily earn the first barrel of gold.

Of course, the realization of this first pot of gold also needs to cultivate a number of excellent terminal providers and agents to move in the same direction, and pay attention to accumulate experience in the development process, constantly improve their own organizational structure, management system and process, and adhere to the training of professional managers and sales team execution ability.

These are all accumulated wealth and the most solid foundation for development of enterprises.

Reporter: what are your differences in the specific operation of underwear agents? What roles do these differences play?

Hu Xinping: I think the difference between us is that at the beginning of the enterprise's establishment, we set the concept of "creating value for the society, creating profits for the customers, creating opportunities for employees" as the company's business philosophy, insisting on "customer satisfaction as the standard and customer profitability as the goal". Many agents only put these goals on the agenda after their own growth, and we are not. This is probably one of the reasons why the company can develop steadily and steadily.

At present, we mainly distribute more than 40 strong underwear brands, with more than 4000 commodity varieties, with an area of nearly 3000 square meters and sales outlets all over Sichuan and Chongqing.