Disruptive Entrepreneurship In The Clothing Industry Enables Original Designers To Maintain Individuality.

In 2014,

Chinese fashion designer entrepreneurship competition joined hands with Taobao's crowd raising platform to launch costume designer contestants' public chips, which has aroused heated debate in the clothing industry.

After thousands of calls, after more than 20 days of intense project design, production and preheating, the top 30 competitors passed strict screening. Finally, 20 groups of players passed the audit of Taobao crowd, and was formally launched in recent days, and met with buyers of the whole network.

Buyers can directly log in to Taobao's crowd raising platform designer entrepreneurship contest thematic page to vote for the designer's works, and also for the first time.

The original designer's original costume can even participate in special making.

After 5 days of preheating, tens of thousands of buyers have participated in the voting. The public chips have only started for 3 days, and 4 players have already exceeded the target 10000 yuan. This shows that the market is welcoming the original clothing.

I believe that in the remaining 17 days, more buyers will be involved to provide business support for the players.

Finally, the Organizing Committee of the competition will rank the top 10 players in the final round according to the total amount of all the players. These players will assemble in Hangzhou and introduce their own venture projects face to face with the well-known venture capitalists in China, and strive for more entrepreneurial resources.

Crowd raising trend in China

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"The word first came from western countries, meaning that the public's financial assistance was provided by the act of displaying creativity.

In foreign countries, when it comes to the shortage of start-up capital, the first time is to raise the public network. It is not too much to say that crowd raising is a trend.

In China, starting a business is not enough money. The first time is to find dad, find a godfather, find an investor, and find a bank.

As a result, the failure rate of Chinese venture capital financing is high and the starting time is long. It also discourages many young people who want to start their own businesses without funds.

And back to the clothing industry, a garment from design to proofing, from market promotion to sales, requires a certain cost of capital investment, and clothing must be completed before the market, mass production, with inventory in order to sell, to ensure delivery time.

However, if the new clothing is put on the market, sales will be blocked, and a large quantity of goods will be accumulated, which will bring financial pressure directly.

Crowd raising enables investors to get capital appreciation in the shortest possible time, and the initiator can deal with capital flow in the most flexible way.

Under the conditions of the law, this innovative way is more conducive to promoting the first start-up of zero start capital projects, and is very suitable for the business of the apparel industry.

Disruptive Entrepreneurship: let designers retain their individuality

Speaking of disruptive entrepreneurship in 2013, several people have to mention: the founder of the "light luxury meal", the founder of the carving of the sirloin, the dream of waking up, the founder of the Huang Taiji pancake, Hao Chang, who is widely spread in the classic case of O2O, the hot pepper woman Ma Jiajia who runs the sex products shop, and the fast taxi driver Chen Weixing.

We have seen reports about them more than once on the Internet.

But to tell you the truth, how many people saw the scorn of ridicule at the beginning of these projects was a myth.

However, now that these small businesses and small ideas are getting more and more on the right track, how many people will say "impossible".

Similarly, back to the clothing industry, in the conversation with some small achievement designers, it is easy to see that many designers are pessimistic about the original brand of Chinese fashion designers.

With regard to China's original clothing brand, there are always insiders trying to try and try to find a breakthrough from design in an attempt to intermingle the atmosphere of culture with original design.

However, in the Chinese market, the lack of successful designer's original brand makes many designers choose to drift with the tide, but only to pursue market explosions while neglecting the originality of clothing.

Fashion design innovation skills and unique style is on the one hand, the design of clothing to suit the needs of the market is also a very important aspect, two aspects are indispensable, in order to create a truly long-lasting clothing brand.

It is understood that the Chinese clothing designer entrepreneurship competition this innovation, combined with the Taobao crowd raising platform set up the contestants of the project public funding link, is also hoped that through the original clothing of the test water, let designers understand the original and the market balance relationship, also let the designer in pursuit of the market at the same time retain his personality.