Yonghui Supermarket Is Planning To Enter The O2O Market.

Yonghui supermarket is the famous milk international.

Milk International's business in mainland China includes 7-11 convenience stores, Wanning pharmacy, Starbucks coffee shop, Maxim cake.

This time, milk international bought nearly 19.99% yuan of equity in Yonghui supermarket, and two non executive directors and a company supervisor's seat with nearly 5 billion 700 million yuan of cash.

Yonghui supermarket secretaries Zhang Jingyi said in an interview today that the non-public offering plan still needs approval from the shareholders' meeting of the company, the approval of the Ministry of Commerce and the approval of the Securities Association of China.

Therefore, in principle, there is still uncertainty in this marriage, though this possibility may not be great.

Zhang Jingyi: not so fast. First we have to go through the shareholders' meeting. Now we are preparing materials for the conference. After the shareholders' meeting is over, we have to report it to the Ministry of Commerce. Then we can talk about business in detail.

Although Yonghui supermarket has now risen to the fifth largest supermarket group in China, it is still a bit surprising that the international milk company pulled out 5 billion 700 million yuan of real gold and silver and smashed the traditional retail business which was generally declining.

After all, the helmmakers of milk international are all experts who "have seen the world".

Yonghui supermarket manager Zhang Jingyi told the world company that with the support of milk international, Yonghui supermarket can make up its short board on imported food.

Zhang Jingyi: this influence has many, first of all, complementary in the supply chain, because the living standard of the Chinese people will continue to improve in the future, and the demand for imported food will continue to rise, and this piece can make our short board, through cooperation, can be slightly improved. In terms of management, their wellbeing, 7eleven and so on have done well. We can learn from some management experience, and in terms of capital operation, they are also very strong in this industry, so we can learn from each other in this respect.

Although Zhang Jingyi did not mention anything about money, he could see that these 5 billion 700 million real gold and silver were simply a timely help for Yonghui supermarket.

By the end of last year, Yonghui supermarket has opened 288 stores, and has signed, but has not yet opened 140 stores.

In the next 3 years, there will be an average annual increase of 60 stores, and the total number of new shops will not exceed 200 in the next 3 years.

If each store needs 30 million yuan in advance investment to calculate, then Yonghui supermarket will spend 1 billion 800 million yuan on the expansion of its stores every year.

By the end of last year, the total inventory of Yonghui supermarket was only 1 billion 890 million yuan.

Thick shyness is evident.

In the eyes of the outside world, Yonghui supermarket seems to be in danger of expanding against the trend, but Weng Haihui, vice president of Yonghui supermarket, said that it was early intention to expand Zhang Yonghui, whether it was against the trend or homeopathy.

I personally believe that the development of Yonghui does not exist in a reverse or timely way. It may be contrary to the development of other supermarkets, but the development of Yonghui has been developing very smoothly, because our mode of operation differs from that of foreign supermarkets, and our business mode is more grounded.

With money

It seems not to be too bold.

The trouble of growing up Yonghui supermarket is just beginning.

In the operation of the store, Yonghui supermarket has shut down the stores of East Taikang road in Zhengzhou, Henan and Dachang store in Nanjing, and plans to close two stores in Baishan City and Jilin.

The smallest area is about 500 square meters, with the largest area of more than 2500 square meters, and the loss is expected to be about 2 million 50 thousand yuan.

In Beijing, Yonghui supermarket is in dispute with merchants, and some have entered the litigation process.

In the category management, Yonghui supermarket has always been plagued with fresh food, but the biggest advantage of Yonghui supermarket is being widely copied and copied, and the competitors are trying to weaken the core advantage of Yonghui supermarket.

But Yonghui supermarket secretaries Zhang Jingyi said that their advantages are hard to imitate, not to mention overtaking.

Through cooperation with milk Co., Ltd., we will have a big improvement in food and supplies. We should add some imported products. Theoretically speaking, we should be more perfect.

For example, there are many domestic auto dealers, but it is very difficult to imitate the degree of Mercedes Benz and TOYOTA.

Weng Haihui, vice president of Yonghui supermarket, believes that Yonghui is considering different grades of supermarkets in order to avoid repeating the same mistakes.

Weng Haihui: like some hypermarkets, their location may be quite partial, and their area is very large, and our supermarket form is various. First, from the area, from 2, 3 thousand square meters to tens of thousands of square meters, and from the format, we also have many forms, including community supermarkets, hypermarkets, boutique supermarkets and so on.