Online Shopping Leads Overseas Fashion Brands To Seize China'S Online Shopping Market

< p > fashion a href= "//www.sjfzxm.com/" > brand > /a > increasingly focus on China. The middle class likes shopping, and the number of online shoppers is increasing.

It is estimated that there are 300 million people who are keen on online shopping in the mainland of China.

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On Tuesday, Britain's two famous fast fashion a href= //www.sjfzxm.com/ brands /a, Topshop and Miss Selfridge announced the entry into the Chinese online market, joining the online retailers' ASOS, and the fashion brands from GAP to bolberry.

Retail analysts in the mainland say that although China's fashion online shopping market may have enormous potential, it is also a competitive and sensitive market.

They add that there is no cheap and easy way to enter the market, even in our own brand.

Topshop has two stores in Hongkong, and Sir Philip Green has long been eager to expand the business to the mainland.

He has taken the first step with China's high-end fashion retailing website "Shang pin net".

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Compared with P, ASOS entered China's online shopping market in October last year, but chose Tmall mall, a bigger but fiercer competition, Alibaba.

Shang pin claims that there are 5 million users (although some mainland retail analysts think this figure is exaggerated). Alibaba said that in the 12 months ending March this year, more than 250 million buyers including Tmall included 1 or more exchanges.

ASOS also opened Tmall store and independent Chinese shopping website Asos.cn in China.

ASOS said it had suffered more losses than expected in the early days of its expansion, but a spokesman for the company said the company is still in its early stage in the Chinese market.

Zhang Yi, chief executive officer of AI consulting, a mobile Internet consulting firm, said that Topshop and Miss Selfridge are trying to build themselves into a brand more high-end than overseas. So the two brands choose the more high-end shopping website.

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< p > foreign fashion brands are more expensive in China than overseas, partly due to taxes and pportation costs.

But foreign retailers can raise profits by setting higher prices than local brands.

Mainland consumers still believe that overseas brands are usually more fashionable and better than domestic brands.

It is very reasonable for Topshop to open shop on Shang pin net, which means it will be immediately classified as Boboli, Prada and a relatively few (most high-end brands).

Only online entry is not enough to ensure that Topshop can play its full potential in the < a href= "//www.sjfzxm.com/" > China < /a >, and Tang Shide, Torsten's partner of the company, said: "ultimately, if we want to let Topshop target people fully experience this brand, we need a physical store."

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When p entered Gap, China launched its own shopping website, Tmall store and physical store.

Recently, Gap announced plans to expand its annual sales in China from the current US $300 million to two times over the next 3 years.

At present, Gap has 81 stores in the mainland, and Gap says it will open at least 30 new stores this year.

The fast fashion brand Forever 21 has several large flagship stores in China, its own shopping website and a Tmall store.

Richard Mackenzie, director of the OC&C strategy consulting firms in Hongkong, believes that there are so many fashion brands in China that need to find ways to stand out. Opening a beautiful store is a way to make a foreign fashion brand to make money in China and make money in China, but it may become more difficult in the future.