Adoreme And Other Emerging Underwear Brands Seize The High-End Underwear Market.

< p > for a long time, when we mention "a href=" http://sjfzxm.com/news/index_x.asp "underwear > /a", we will think of Victoria 's Secret, but with the introduction of new brands, this phenomenon will soon change. Victoria 's Secret was founded in 1977 by Roy and Gaye Raymond, and sold to Limited Brands in 1982. It fundamentally changed the way women wear underwear. < /p >
< p > Victoria "s Secret is the main feminine shop decoration. The atmosphere of pink dominated tone attracts many female customers to buy. Rather than buying underwear, it is more like opening up a new concept of underwear for women from the perspective of self-confidence. At present, Victoria's "s Secret" is still the largest female underwear sales in the world. In 2013, it accounted for $11 billion 940 million in total underwear sales in the US market. It is this huge market potential that many emerging brands aim at. They hope to seize the Victoria's' s Secret 'huge underwear market with more fashionable designs and lower prices. < /p >
Less than P, underwear brand AdoreMe from New York launches 30-40 new underwear every month. A set of underwear sets sells for $39.95, and sales in 2012 are reportedly up to $1 million. It is no doubt that it will be a strong competitor for Victoria 's Secret. The True & Co company in San Francisco sells more than 50 brands of underwear from Spanx to Calvin Klein, the main fit angle. Many women complain that they can not find underwear that fits well. True & Co. has launched an online survey to collect consumer underwear sizes, shapes and brands, and let them specifically describe their problems in underwear wear. Based on these data, True & Co. developed customized underwear to solve the problem of underwear selection for customers. < /p >
< p > < a href= > http://sjfzxm.com/news/index_x.asp > high-end /a > underwear market has been dominated by AgentProvocateur and La Perla. Many emerging brands are targeting the market. For example, designer christinaViviani has launched CurriculumVitae brand, mainly attacking high-end underwear market, and she has launched synchronized toys at the same time for the supply of Andre, Dan, and so on. < /p >