Chen Jinbo, President Of POOVE, CEO: Establish A Full Dimensional Commodity Monitoring System, Attack And Defense, And Lead The Brand Building.

It is no wonder that P is famous for piracy. Valentino is undoubtedly the most representative case.

Valentino has been counterfeited up to now for thirty years.

In the meantime, the three major brands were settled several times, but they were eventually sold out of the Chinese market after being arbitrarily sold and sold out.

Valentino's escape from China is a tragic and helpless journey.

On the surface, Li Gui, who had not enough intellectual property protection and nourished and flooded, then drove away the real Li Kui. But tracing back to the origin of Valentino's brand, it is easy to find that its excessive overdraft of brand resources is the "original sin" that caused the brand chaos.

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Less than P, the international brand with deep accumulation is still in such an awkward predicament. Domestic brands should take this as a guide and strengthen the control of the external circulation of commodities.

Chen Jinbo, President of POOVE (China) Co., Ltd., CEO, said: the degree and level of protection of brands and trademarks directly affect the market share of brands, and even determine the success or failure of enterprises.

Faced with the rampant counterfeit goods, enterprises have the responsibility to implement effective protection strategies.

To this end, POOVE has set up a full range of commodity monitoring system to eliminate counterfeit and shoddy products from the source market and eradication of illegal practices in counterfeiting and selling.

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< p > to defend a href= "//www.sjfzxm.com/news/index_c.asp" > brand assets < /a >, POOVE complies with the trend, takes counterfeiting as one of the important items of brand maintenance project, and initiatively declares war on tort.

Since 2012, POOVE has launched numerous anti counterfeiting operations online and offline.

With the help of this month's "zero tolerance and help journey" large-scale counterfeit destruction activities, POOVE showed its determination to attack and frighten manufacturing and selling fake and shoddy products, and effectively promoted the core competitiveness of its own brand, and also injected strong impetus to the sustained and stable development of the industry.

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Besides P, in addition to heavy punches to combat counterfeiting, POOVE is also constantly improving its product anti-counterfeiting measures, establishing a perfect anti-counterfeiting system, and making a product an anti-counterfeiting label.

To facilitate the inspection of authenticity by consumers, POOVE has launched an online anti-counterfeiting query channel to make product information query more convenient.

As Chen Jinbo said, "enterprises are making full use of anti-counterfeiting technology to combat counterfeiting and shoddy, rectify and standardize the market. At the same time, it is a necessary means for modern enterprises to enhance the image of enterprises and their products, and display enterprises' responsibility for consumers and society."

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< p > rules and regulations, both offensive and defensive.

On the one hand, POOVE's all dimensional commodity monitoring system persists in combating counterfeit and shoddy products and improving anti-counterfeiting technology. On the other hand, it fully refines the brand value of POOVE's focus on the growth of young people, and ensures that the best quality youth products are delivered to consumers.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Chen Jinbo < /a > mentioned in the interview, "to give the brand a destination, to give the brand a fulcrum to pry open the market, and this destination and fulcrum must be a real quality.

"In order to achieve the goal of excellent quality, POOVE strives to keep improving from the first selection process, and strictly controls all aspects of design, material selection, production, processing and output to ensure that the products are green, high-quality and fashionable.

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< p > > in order to comprehensively upgrade the < a href= "//www.sjfzxm.com/news/index_c.asp > product quality < /a > from the scientific and technological level, POOVE has increased R & D investment, has set up" China Youth exclusive product research and development base "and" China Youth exclusive product color research and development base "; and actively introduced international innovation technology, such as the" Dow shield technology "and" German Rudolf "technology, so as to ensure the comfort of POOVE products and create unique juvenile quality.

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< p > brand is the intangible asset of an enterprise.

In the past twenty-seven years, POOVE has always adhered to the road of brand development and made efforts to build exclusive brand for teenagers.

Recalling POOVE's outstanding achievements in the construction of a full dimensional commodity monitoring system, Chen Jinbo said: "the brand thinking of seeking truth and pragmatism is the right way.

Empty talk is a bad thing for the country, and it is the same for the country, and for POOVE.

The road of POOVE's brand building is a long road. In the following years, we will continue to strengthen the deepening of the overall commodity monitoring system, adhere to both external supervision and internal control, adhere to the combination of counterfeiting and quality control, and lead the further development of brand building to promote the healthy and orderly development of the whole industry.

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