Zhejiang Jiaxing Shopping Center Women'S Clothing Brand Price Reduction Promotions More Gameplay

The time dividing point between P and the second half of the year is somewhat awkward for businessmen. They are not subject to major festivals, nor are they celebrating the festival.

Unlike the past few years, not only the activities of the major electric providers have been in full swing, but also several major shopping malls in the city have joined the war.

In the face of this year's sluggish retail market, many brands of less than a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" have quietly lowered the pricing of products. However, can Zhongxin's "strong heart" really stimulate sales?

< p > < strong > the price of Tai Shu brand decreased by 10% < /strong > < /p >.

"The annual banquet" purchase "Hui" activities, including supermarkets and stores at 75 yuan, were reduced by 10 yuan, and the prevalence was < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href = "//www.sjfzxm.com/" > shoes > leather goods, children's clothing, cosmetics and so on. Once paid 500 yuan to send cash coupons; Jiangnan Building launched the "mid year celebration honor and honor" activities, including cash coupons Thanksgiving delivery, upgrade and other activities. Among them, the Hong Kong City Shopping Center launched the "annual celebration", including "full gifts" and "full draw" activities. < p > Zhongqing, Dai Mengde Shopping Center launched.

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Last Sunday, reporters saw in the clothing brand area of Jiangnan Building, Dai Mengde shopping center and other shopping malls. At the moment when the price war of summer clothing was in full swing, the number of people on the counters increased significantly compared with the usual ones under the stimulation of promotional activities, and many consumers wanted to buy cheap summer clothes.

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< p > > Dai Mengde, manager of the ladies' clothing department of the shopping mall, told reporters that at present, it has entered the stage of cleaning up the summer clothing. This year, many girls have lowered the price of the summer wear, especially the big Shu brand represented by brother and amash. The overall price reduction is 10% to 20%. The classic prices of many brands are concentrated at about 500 yuan. In previous years, the prices of such a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > were 700 to 800 yuan.

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< p > "this summer is late, and now the weather is not very hot, so the summer wear is not very popular."

A shopping mall saleswoman told reporters that the economic climate also reduced the desire of consumers to buy. "We have many repeat customers who bought a list of thousands of dollars in the past year. We bought one or two single products this year. Many people reflected that the unit welfare was reduced, so they would reduce the expenditure on clothing.

Judging from the current situation, the sales of summer wear this year are almost the same as that of the same period last year.

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< p > < strong > below the line, the same smoke four, < /strong > < /p >.

< p > in the traditional department store, Zhongqing is getting hot, and the electricity supplier will never lag behind.

Since June 18th, Jingdong has launched a 11th anniversary day celebration of 20 days, issuing a red envelope worth 1 billion yuan through various APP and WeChat.

Since May 28th, Gome has launched the mid year big promotion and invested 3 billion 200 million yuan in cash coupons, claiming that it is more expensive than Jingdong to pay the difference. There will be several discounted prices and no limit each day.

Suning, on the basis of the state's "online shopping 7 days no reason to return," promised 15 days no reason to return the goods. In addition, it also offered 48 yuan free postage and air conditioning means buying instant service.

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< p > in addition to traditional sales promotions such as full discount and discount, shopping malls also use more tricks to attract consumers.

In view of the candidate market, the Dai Meng de Shopping Center launched the activities of sending tickets to hotel coupons on the basis of any diploma. The Jiangnan mansion took the opportunity to seize the world cup, and launched a public interest contest for WeChat to guess the world cup.

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The "P" "bad climate" made the Department feel cool, but after entering the two quarter, sales in the retail industry had been warmer.

Our city launched the consumer Promotion Month activities from April 1st to May 4th, to a certain extent, stimulated the consumer goods market.

According to the monitoring system monitoring data of key circulation enterprises in Jiaxing, 26 key monitoring retail enterprises in the whole city from 1 to April achieved 6 billion 150 million yuan of merchandise sales, an increase of 7.5% over the same period last year, and 7 wholesale enterprises achieved 6 billion 10 million yuan in sales of goods, an increase of 12.2% over the same period last year.

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< p > "in the first quarter of this year, sales volume of general merchandise industry is generally weak. In order to promote sales, the promotion methods of traditional retail industry are also changing. For example, it is combined with the most popular platform such as WeChat, and then learn from the operation mode of some electric providers, from the perspective of consumers, and pay more attention to interaction with young consumer groups."

A city shopping center official told reporters that such a change is not necessarily directly reflected in sales, but "to enhance the image of the mall will play a better role, in the long run can increase consumer loyalty to the mall."

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