There Is A Lot Of Noise In The Marketing Scene.

< p > > a href= "//www.sjfzxm.com/news/index_h.asp" > "GME Ni dress > /a".

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< p > it is understood that in May, Coca-Cola and the singing Mei Ni cross-border cooperation, launched a "singing mini" nickname bottle cola, since then, on many social platforms have been released related activities of online "love cola, love song Mei Ni" interactive activities.

In August, she launched a cola marketing campaign in all the shops in the country.

In August 16th, reporters went to the new city of Guangzhou, Huadu and huadai shop of Tonghe and several other business districts to try to find out the real reason for the fire.

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< p > reporters first came to the shop in the new market place, the shop in the Bai Xin square, only to see that the shop made a very eye-catching atmosphere in doorways, windows, water platforms and cash registers, and the clerks wore super sprouting pink and tender green "cola shirts".

In addition to all kinds of stacking, limited edition T-shirts, promotional posters, POP and other promotional materials, in a few places in the shop, you can see a bottle of "mini" Coca-Cola printed with "mini".

Around three p.m., the people in the mall began to bustle. The girls who had passed through the shop were attracted by the fresh atmosphere.

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< p > "in this hot summer, you can get a coke from shopping. It's really cool," said Chen Jing, a student who just came out of the shop.

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< p > "sweep a WeChat can send a coke, fresh and interesting, this is good!" said Liu Xiaojie, who was checking out at the cashier's desk.

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< p > some of the fans of Gore Minnie said they would collect the finished Coke bottles and use them as a vase.

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< p > more than 7 o'clock in the evening, the climax of human traffic began to appear. The a href= "//www.sjfzxm.com/news/index_s.asp" in the north of Huadu Guangzhou Avenue > the shop of gimeni shop < /a > appeared a spectacular spectacle of human crowding.

According to the shop personnel, during the activity, the shop can send five hundred or six hundred bottles of the song Mei Ni Cola on an average day.

According to the statistics, many shops that have participated in the activity have set a new record of single store performance. The highest growth has exceeded 450%. At the same time, it has brought tens of thousands of new fans to the official WeChat platform.

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"P > Coca-Cola is not a new thing to cross the border. Therefore, this cooperation with GI Minnie brings people more attention to this young fashion woman's brand.

Obviously, it's an ingenious marketing strategy to combine Coca-Cola with Mei Ni.

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< p > in the face of fierce competition and the homogenization of marketing methods, women's clothing industry, together with Coca-Cola, has won many admiration and admiration from many peers.

At the same time, it also caused < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > marketing managers once again ponder how to do well the promotion of brand marketing: to create a differentiated image of the brand in the minds of consumers, in addition to borrowing celebrity endorsement and helping cooperation, more importantly, whether we can find a direct and effective way of communication with consumers in combination with their brand connotation.

The cross-border cooperation of "Mei cola and" love meI Ni "by Coca-Cola and Mei Mei has made effective interaction with them through the combination of online and offline communication. It is clear that the result is that both brands have won fame and fortune.

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