PEAK Focuses Its Energy On The Needs Of Consumers.

< p > June 27th news, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > PEAK < /a > CEO Xu Zhihua said at the 2014 brand electric business (Haishu) summit, PEAK will focus its efforts on insight into the needs of consumers.

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< p > Xu Zhihua emphasized that the core of consumers' attention is whether they are Amoy brands or offline brands, which include products and services, and sales channels are not the most important ones.

Traditional brands and Internet brands will be integrated.

There are only two types of brands in the future: commodity brand and channel brand.

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< p > it is reported that PEAK has also made several pformations and developments.

< a href= "http:// www.sjfzxm.com/pioneer/" > Xu Zhihua < /a > Introduction: "PEAK began to enter department stores in 1992, and after 1997, it began to face the formation of chain stores and street stores. After 2006, it felt new business channels.

The pformation of each channel is a great challenge and opportunity for us.

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"P >" PEAK will focus more on consumer needs to achieve communication with consumers.

Channels will enable more professional partners to be found.

Xu Zhihua said that in the channel of e-commerce, PEAK wants to build an ecosystem. We emphasize customer experience rather than short-term sales.

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In addition to P, PEAK insists on the strategy of online and offline development.

Xu Zhihua believes that the early electricity business is guided by price competition, and now it is more rational.

Moreover, the channel of e-commerce has a positive effect on brand and product innovation.

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< p > it is understood that the theme of the summit is < < a href= "http:// www.sjfzxm.com/news/index_s.asp > brand dream > /a" as the theme. From the "brand to category" as the main thread, the five hot categories of "clothing dream team", "jewelry and diamond dream team", "furniture dream team" and "home textile dream team" respectively focus on the hot topics and business cases of various industries, and attract more than 1000 well-known domestic and foreign e-commerce experts, well-known electric business brand enterprises, excellent traditional brand enterprises, and third party service business executives.

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