Wuzhong Garment Group Expands Space With Low Cost

At present, the domestic and international situation faced by the garment industry is very grim. The trade friction intensified since the world trade began, and the textile and garment industry has become a small profit industry.

The macro-control of national monetary and financial policies indicates that competition among garment industries has surpassed the category of products, and it is a comprehensive and comprehensive competition that integrates products, funds, channels and technologies.

The garment industry has entered a meager profit era. In the face of competition in the era of meager profit, Jiangsu Wuzhong Garment Group Co., Ltd. strives to build brand competitiveness.

Suzhou inspection and Quarantine Bureau and Jiangsu Wuzhong Garment Group Co., Ltd. work together to constantly reform the mechanism, take effective measures to strengthen the internal management of enterprises, speed up the upgrading of product quality and industry level, consolidate and expand the market space.

Suzhou entry exit inspection and Quarantine Bureau promptly adjusted the supervision mode according to the change of the situation, so as to serve the enterprises well.

From the process inspection mode implemented in 2001, the product inspection has been extended to the production process and the inspection of raw and auxiliary materials. In 2005, the implementation of the inspection and supervision mode of Anne Wei achieved the pfer of inspection focus to safety, health, environmental protection and anti fraud projects. In 2007, China's export garments were frequently recalled abroad, and textile and clothing exports encountered new difficulties.

In the face of the new situation, Suzhou inspection and Quarantine Bureau has reformed the old inspection and supervision mode, innovated the "three preparation, four control" full supervision and management method, and promoted the sustainable development of textile and clothing supervision.

Wuzhong Garment Group has been actively coordinating the effective implementation of various inspection and quarantine measures, and constantly improving the management level and product quality in the mode reform work.

To stabilize the internal and external markets and build competitive advantages, Wuzhong Garment Group in-depth studies the background and causes of the small profits, analyzes their strengths and weaknesses, and takes corresponding measures accordingly.

On the export market, the company makes full use of its resource advantages and industrial advantages, insists on taking the international garment marketing as the core direction, actively participates in international competition, builds an international trade platform, consolidates and expands the direct customer network, opens up the global supply chain, avoids the risk of trade friction, and ensures the continuous operation of the new base production.

Domestic sales will take brand clothing and professional clothing as the main products that impact the domestic market. Under the premise of full demonstration, we should seek new profit growth points, seek new changes in marketing techniques and strategies, expand sales channels and networks, increase market share, gain relatively large profit margins, and achieve stable market returns.

Cavusgil, Professor of Michigan State University, divides the internationalization of business into five stages: the domestic marketing stage, the pre export stage, the pilot involvement stage, the active investment stage and the international strategy stage. That is to say, whether the enterprises can truly realize the internationalization operation is largely determined by the attitude and development thinking of the enterprises participating in the international operation, positive or negative, passive or active.

In the process of actively participating in international operation, Wuzhong clothing is also constantly building its own competitive advantage.

The main competitiveness of Wuzhong Garment Group in production is derived from two elements: scale efficiency and product quality.

Price and quality are the most basic competitiveness of the garment industry. They are the foundation and precondition for winning the competition, and also an aspect of their core competitiveness.

The company already has a first-class garment production base in Suzhou and even Jiangsu. Its scale efficiency can save production costs for customers. Advanced process equipment and production management and skilled workers can ensure that the quality of production meets customer requirements, plus excellent customer service, which is conducive to more and more profits and steady increase in production orders.

Based on the consolidation of existing processing advantages, Wuzhong Garment Group has achieved the best economic results by reducing and reducing internal risks.

The competition ability of the Wuzhong clothing group in the market is mainly reflected in the following aspects: directly establishing branches in foreign countries, or forming long-term contractual cooperation relationship with direct customers, entering the supply chain of international brand chain businesses, attracting international brands to Wu Zhonglai's production and processing and cooperative operation, and gradually having direct customer networks that can cooperate closely with the company, thus forming a pattern of mutual benefit and win-win situation.

At present, the successful cooperation between Wuzhong Garment Group and direct customers in the United States, Europe and Asia has promoted the competitiveness of Wuzhong clothing.

Focus on technology research and development to promote brand development. Technology development (R&D) is one of the key elements for any industry to achieve long-term and sustained competitiveness.

Wuzhong Garment Group attaches great importance to technology research and development and mining potential competitiveness.

At present, Wuzhong garment group already has the basic conditions of technological research and development that the general production and processing enterprises do not have, and the leadership of the enterprise is very concerned about the potential of R&D. Technology development (R&D) will provide a powerful driving force for the development of Wuzhong Garment Group.

The cultivation and upgrading of the core competitiveness of technology mainly involves three aspects.

First, through the clothing research and development, technological innovation, special technology and original technology are formed in design and plate making to form competitive competitive technology platform; two, through market research, the product structure is adjusted to form a product chain with higher market penetration and profitability; three, through the grafting of computer information technology and traditional clothing industry, the competition mode of low value-added products, low profit level, excessive concentration on low grade, conventional product market, over reliance on low cost, low price and quantity win are changed.

Through the technology platform to expand the brand competitiveness of clothing enterprises.

The competitive advantage of Wuzhong Garment Group's international trade is based on low cost, technology as the source of power, and the direct customer network resources in the world as the fundamental goal, expanding the development space constantly, and stepping out of a brand development avenue in the clothing international trade.

Yang Jing: editor in charge