Armani Reclaims A|X For High-End And Fast Fashion

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< p > severe market environment makes the international luxury brand big to save the market.

Italy luxury brand Armani (Giorgio Armani) recently announced the acquisition of its subsidiary line brand A|X (Armani Exchange).

At present, Armani has acquired a 50% stake in A|X's joint venture in the Americas and the Asia Pacific region from the Singapore tycoon Ong Beng Seng, which means it has recovered 100% of the global ownership.

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< p > analysis indicates that this indicates that Armani will make an important business layout for A|X.

Last year, Armani has just dug up the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "from the high street brand GAP, and will serve as its design director, and will also support the company's future layout.

Building A|X into high-end fast fashion may bring more benefits to Armani in an increasingly weak market environment.

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< p > Armani reported that its sales volume was 2 billion 190 million euros in 2013, an increase of 4.5% over the same period last year.

According to industry analysts, the high-end fast fashion strategy can not only compensate for the loss brought by the decline of Armani's high-end product line, but also cultivate part of the public consumer group, thereby complementing the conversion rate of high-end product line consumer groups in the future.

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< p > public information shows that Armani's subordinate line brands are numerous, including Armani Jeans, Armani Exchange, Armani Collezioni and so on. A|X as the low-end brand of the same name is mainly aimed at the young trend group, and the design is more avant-garde and bold.

At present, A|X has 270 stores in the world, including 5 stores in Beijing, which are located in the core business district of China World Trade Center mall, Oriental Plaza, Xidan Joy City and so on. The price of spring summer wear is around 600-1000 yuan.

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< p > however, in a domestic a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand executives, the Chinese fast market has entered a relatively stable period. It is hard to see a fast-growing brand. Choosing this time to enter the market is a bit too late, and the brand will invest more manpower and material resources.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" collocation college founder Kang Lan Xin said that from the brand pricing and audience analysis, A|X and fast fashion brands coincide relatively high. The biggest problem of pformation is fast fashion. The biggest problem lies in the design to get rid of the brand of luxury, and become a popular brand that meets the needs of most people.

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