Wechat Marketing Such As Shoes And Clothing Has Spawned Full-Time "Point Praise Party".

< p > "concern XX" a href= "//www.sjfzxm.com/news/index_s.asp" > WeChat < /a > public number, and forwarded in the circle of friends, with a total of 38 praise, you can get a hand drawn book. "With a total of 108 praise, you can get a XX hotel buffet experience voucher."

Today, Zan Zan marketing is very popular in WeChat's circle of friends, and even spawned the "point praise party", which specifically collected various kinds of praise information to forward, and some businesses also found business opportunities from the point of "praise", earning profits through selling "Zan".

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< p > < strong > > exchanging gifts to give birth to full-time "point praise party" < /strong > /p >

< p > since last year, WeChat's friends circle has become popular with the upsurge of collecting gifts for exchanging gifts. By forwarding the business's posts or pictures, it can collect a certain amount of "Zan", and send screenshots to businesses, so that they can get corresponding gifts.

So, in the circle of friends, we often see such a request: "for my Hong Kong and Macao tour, small partners to praise ah!" "I want to mask, 50 full of praise can be reached, friends, refueling!" < /p >

< p > Ms. Hong has been fascinated with "praise" for a while. As long as someone in the circle of friends is forwarding the activity of exchanging gifts, she will forward it in her circle of friends and ask her friends to help herself.

Through the collection of praise, Ms. Hong also did a lot of gifts.

For example, through the collection of 20 Zan, two movie tickets worth 60 yuan were obtained; by collecting 64 Zan, we got 128 yuan worth of mask; by collecting 108 praise, we got a value of more than 200 yuan of hotel buffet coupons.

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< p > Ms. Hong told reporters that she only belonged to amateur points.

There are some professional friends who are very professional friends. They will collect gifts by exchanging all kinds of WeChat mutual praise groups, or directly buying "Zan".

"These professional" point praise party ", each month through participating in various WeChat marketing activities, the value of prizes can reach up to 1000 yuan, there is a micro friend who specializes in the activities of praise, one time by collecting 1573 praise, got a tablet worth 5000 yuan.

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< p > < strong > online buying praise for 15 minutes is full of 20 < /strong > < /p >.

< p > facing the popular demand of "Zan Zan", "sell praise" shop came into being.

Yesterday, the reporter entered the word "Zan Zan" on Taobao, and searched 2052 pieces of treasure. The price was 0.1 yuan to 0.3 yuan, and 5 items were asked to start, 5 were sold. 6877 of the most expensive businesses were sold in one month.

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< p > reporter randomly enters a shop consultation, < a href= "//www.sjfzxm.com/news/index_f.asp" > seller < /a > "Miss charming" tells the reporter: "artificial point praise 0.3 yuan one, the system praise 0.2 yuan one, collect 50 praise about 30 minutes."

It is understood that there are many types of selling praise on the Internet. In general, the number of micro signals in the hands of small shops is generally in the hundreds, providing compliment service through manual "point praise" or the way of chatting groups to brush each other.

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< p > besides selling praise, these stores often offer WeChat public number plus powder, 500 fans, 8 yuan to 15 yuan, WeChat personal plus Friend service, 8 yuan 100 friends.

The reporter tried to buy 20 praise, after paying the money to leave the micro signal, soon after there was "fans" request to add friends, add friends, WeChat quickly collected 20 praise, a total of 15 minutes or so.

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< p > in addition to manual brushwork and software brushes, the reporter saw Taobao online selling WeChat mutual praise group of merchants, WeChat group of 200 people, priced at 20 yuan, can be used for a long time.

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< p > a friend who has bought "Zan" service has told reporters that the difficulty of exchanging gifts for friends circle has been increasing. Before it was full of 20, it would be enough. Now many gifts need 100 or even more to exchange.

"Sometimes you have to be bold enough to ask for advice, so you can buy it online quickly."

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< p > < strong > buy praise is easy to "sequela" many < /strong > < /p >.

< p > however, it is easy to buy "Zan" online, but there are many sequelae.

Xiao Huang, who tried to buy "Zan" on the Internet, said: "friends circle is friends, and some of their information does not want to be seen by strangers. Therefore, every time after buying the praise, we all need to manually delete the newly added friends.

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< p > and some system generation brush's way of praise, due to the need to get personal accounts and passwords, can not be guaranteed in security. After personal information leakage, it is possible to generate illegal behaviors such as fraudulent use of user numbers in the circle of friends.

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< p > in addition, some businesses have also made it clear that they do not welcome netizens to buy "Zan".

"Originally launched to give gifts, is to make use of the characteristics of WeChat's rapid sharing of marketing, marketing, if the participants set the praise is bought, simply can not achieve the effect of promotion."

Wanda (Wanda store) Jin Street, a sushi shop staff told reporters that they have tried to promote the collection of sushi before, the feeling is not very good, now more attention to WeChat public sent to the sushi way, and consumers to establish long-term contact.

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Except for privacy and other issues, some of the less reliable a href= "//www.sjfzxm.com" > shoes and clothes < /a > merchants also let "buy" a href= "//www.sjfzxm.com/news/index_f.asp" > consumers < /a > "lose the lady and fold the army". P

Some businesses praise activities, and they will "disappear" halfway. Some when you are full of praise and excitedly accept awards, they are told that "gifts have been delivered" and "activities have been canceled".

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