Chairman Ding Hui: Fast Fashion Fashion Mode

　　 Advocating the spirit of "love to fight" to encourage young people to start their own businesses

It is one of the quintessence of Southern Fujian culture that "fighting hard to win". The spirit of fighting hard and innovating advocated by the program is also a commercial creed persisted by Ding Hui, chairman of the group.

It is one of the important strategies for chairman Ding Hui to realize the new brand strategy upgrading of the company. Notqi repeatedly displayed and mentioned through the "love to win" program, promo and host. It occupied a lot of screen time of the program, increasing the audience's impression and enhancing their popularity.

Recall the 10 years of entrepreneurship and the development of enterprises at this stage. Ding Hui I hope to create a "good China project" by working together to win the support of young entrepreneurs, and inspire the young generation with high spirits and dreams.

　　 innovate Daring to become a giant of the noble

In 1994, in the golden age of the flourishing development of the clothing industry in Quanzhou, Ding Hui grasped the business opportunity and set up the regional Fashion Industrial Co., Ltd., focusing on the field of fashion design and manufacture. In 1997, the Asian financial turmoil struck Ding Hui deeply to realize the importance of developing retail channels. Therefore, he resolutely abandoned the 4 years of clothing manufacturing foundation, integrated advantages of resources, and resolutely entered the fashion retail industry. In 2001, Ding Hui formulated the four "Five Year Plan" for the development of enterprises, leading enterprises to move towards the development path of clothing retail chain operation.

After the precipitation and continuous adjustment and innovation from 1997 to 2007, Ding Hui gradually developed a set of development models belonging to the own. In 2007, the company gradually established a business model from the integration of commodity planning, design, production and sales, namely the SPA mode (private brand apparel retailer). The characteristics and advantages of the SPA mode are closely following the popularity, rapid supply and close to the people price, all of which come from the information management of the efficient supply chain. Based on the IEAP system developed independently, it completed the consumption information transmission, and realized the synchronization and real-time mastery of sales and inventory information from the retail terminal to the headquarters, the manufacturer and the raw material suppliers. Through the timely analysis and response of the inventory information, it made preparations for chasing production and new product development ahead of schedule. At the same time, through many links of production to retail, he has no intermediate links from headquarters to stores, which greatly saves circulation costs and provides customers with fashionable clothing that is worth much money. "That is to grasp the product R & D and retail terminals at both ends of the" smile curve "and outsource the production with low added value. Ding Hui explained.

Up to now, the company has set up hundreds of direct management stores in more than 20 provinces and municipalities throughout the country. "According to the plan, there will be more than 1500 in 2016, and 3000 will be realized in 2021, with the annual sales volume of nearly ten billion yuan, which will provide employment opportunities for 5 million people." Ding Hui said excitedly.

　　 Modern management Driving transformation and upgrading

Textile and garment industry is one of the three billion industrial clusters in our city. In response to the changes and challenges at home and abroad, in recent years, the textile and garment enterprises in our city have taken the lead in "the two pioneering work" to enhance their independent innovation and achieve a new breakthrough. Unlike traditional clothing brands, which are self-produced and sold at different levels, the company successfully grasped both ends of the "smile curve" of product development and terminal marketing, outsourced production links, opened up direct sales stores, and set up a database of precision marketing members, enabling enterprises to respond quickly to the market and reduce inventory risk, effectively solving the problem of "high cost and high inventory" in the clothing industry.

On the morning of May 25th, the Fujian provincial Party committee and the provincial government inspection group visited Fujian's Limited by Share Ltd. The provincial and municipal leaders have affirmed the practice of innovating business mode, and hoped that Quanzhou will continue to strengthen innovation driven awareness based on a good manufacturing base, and further promote enterprises to carry out various forms of technological innovation, management innovation and business mode innovation, and strive to enhance the core competitiveness of industrial clusters.

"Every successful brand is gradually changing and developing in continuous exploration. There is no sunset industry, only enterprises that do not know how to change. The inspection team of the provincial Party committee and the provincial government is not only an affirmation of the innovative business model and modern management of the company, but also a recognition of the company's continuous innovation and struggle, the pursuit of excellence and the courage to transform the spirit. Ding Hui said.

Next, Ding Hui has made plans for the next five years. "In the next five years, we will strengthen our product development and terminal sales capabilities at the two ends of the" smile curve ", and give full play to the advantages of innovative business models and" member database marketing ", and information supply chain management, so that products will be more consistent with the needs of the mass consumers, make the sales capacity of single stores stronger, and make fine operation in the steady growth of the number of stores. At the same time, we will vigorously develop e-commerce strategies to achieve simultaneous and simultaneous sales on line and offline, and gradually control the producers and raw materials suppliers from the downstream terminal stores to the upstream supply chain. Ding Hui said.