Promotion: Types And Techniques Of Promotion

< p > a href= "//www.sjfzxm.com/news/index_c.asp" > salesperson salesperson < /a > is to meet consumers directly through salesmen or salesmen, pass on information to them, introduce knowledge of goods and services, arouse consumers' interest and interest, so as to promote consumers' purchase.

This kind of promotion is accurate, targeted, timely and accurate, and its shortcoming is to be restricted by the number of personnel, professionals and higher costs.

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< p > personnel promotion also includes invitation, invitation of experts and consultants to promote and promote sales activities to consumers, objectively speaking, the phenomenon of purchase caused by mutual introduction and information exchange between consumers.

In addition to staff promotion, there are indirect promotion methods such as advertising, business promotion and public relations.

Advertising is to pmit information to consumers through newspapers, magazines, radio, television and other media objects. It is not limited by time and space, nor does it require much manpower. It can help to eliminate the limitation of manpower and scope of activities.

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< p > business promotion is through a series of measures to stimulate the purchase desire and purchase behavior of < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a >, such as giving samples, price concessions, reward sales, cheap packaging and so on.

Public relations are achieved through public relations personnel making friends, establishing corporate reputation, mediating the relationship between enterprises and consumers, and actively lobby customers.

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< p > enterprise promotion is an organized, planned and purposeful overall behavior. It is not an isolated and fragmented attack. It is a combination of various sales promotion measures to form a complete system, cooperate with each other and enhance the effect. At the same time, different enterprises can choose and match sales promotion methods according to different market conditions.

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< p > < a href= > //www.sjfzxm.com/news/index_c.asp > salesmanship > /a > content: how to arrange sales plan and distribution time, how to maintain the relationship with the original customers, how to find and find potential customers, how to make the products of the enterprise as the interests of the customers, how to write sales letters and memos, how to end a sale and get new orders, how to analyze the customer's buying motivation, how to deal with and deal with the difficulties encountered in the sales work, how to collect customers' opinions and competitors' information, how to use sales tools and equipment, how to pay attention to personal manners and so on.

It is also good at understanding the difficulties of users. It is good at choosing the right time to conduct full business negotiations, being close to and convincing users, obtaining user trust, and breaking through price barriers and making timely quotations.

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