How Can Entities Store Experience Shops?

< p > because retailers can reach consumers' core needs at the first time through consumers' enquiries and consumption records in physical stores, on the basis of their own application or shop assistants' personalized recommendation & discount, the probability of retaining consumers is much larger than that of similar online retailers.

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< p > we can see that many large entity retailers have their own online stores as an auxiliary option for their own marketing channels. However, simple channel replenishment alone can not bring more economic benefits to retailers.

In order to provide consumers with more durable, convenient, personalized and shopping experience, retailers need to coordinate various channel resources, such as circular interaction around promotional activities, physical stores, websites, customer service centers, advertising, mobile apps and social networking sites.

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< p > such a combination mode can effectively avoid the "pure experience shop" of its own physical stores as consumers.

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At present, retailers are more aware of their "a href=" //www.sjfzxm.com/news/index_c.asp "consumer" /a, explaining why they want to buy and how to buy them from their consumption behavior. "P"

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Amazon "/a" and other electricity providers in the past 20 years, the impact of the physical retail mode, the popularity of smart phones, the growth of new electronic consumer groups, the rise of delivery within 24 hours.

The development of science and technology has given consumers more shopping channels, and it has become increasingly difficult for retailers to do business, and the prospects of physical retailers have also become unpredictable.

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< p > but in fact, the promotion space of < a href= "//www.sjfzxm.com/news/index_c.asp" > entity retailer < /a > is still great, as long as they learn to fight against the pressure from the electricity supplier in a more intelligent way, including consumer data and multi-channel construction.

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The key words in the US retail Joint Summit held in January this year are "big data" and "multi-channel" in P.

Among them, how to use data analysis, cloud computing, social media business and mobile terminal services to meet the changing expectations of consumers.

This is of great significance to physical retailers.

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"P", "sleepy thinking", retailers use high technology to interpret current consumers and provide everything they want.

The aim is that the entire retail industry treats every consumer as a unique presence rather than treating it in a few categories as rough.

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< p > as a data analyst, I am pleased to see that retailers are increasingly focusing on the analysis and application of major data.

This is a key factor to unlock the needs of consumers.

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< p > because of technological upgrading, we can easily detect the retail stores and consumption data that consumers often visit than before. (the premise is consumer's personal consent to capture information) based on this set of consumer loyalty programs, whether in physical stores or online stores, can establish closer ties with consumers and provide personalized business services according to their individual needs.

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< p > big data analysis can help predict the needs of consumers.

By studying the habits of personal consumption and linking consumption patterns with the things that happen around them, retailers can predict consumers' behaviors.

Inspired by this, retailers can better grasp the changing needs of consumers, and even try to change consumer behavior.

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< p > the author's organization uses big data to analyze the impact of weather on consumers' shopping behavior. By comparing the sales data and meteorological data of retailers, retailers can customize a more intelligent promotion method based on the results.

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Besides P, social media provides retailers with a selling product and deeper access to the consumer platform.

Businesses can match their marketing by user sharing and graphic records.

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< p > we are in the early stage of multi-channel market, but I firmly believe that through the use of big data analysis, mobile computing and social networking, retailers will find numerous ways to successfully retain customers.

Revolutionary experiments are very important.

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Less than P, the industry is constantly spreading the argument that "physical stores will die". Yes, sales from the Internet and mobile terminals are indeed growing, but more than 90% of the retail trade in the United States still comes from the most traditional physical stores. Retailers will not be completely crushed by electricity providers, because they are also constantly reinventing themselves.

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