Fabric Design Of Outdoor Brand Xing Mar Diagram

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< p > when the reporter came to the 120 booth of the E1 exhibition hall of the National Convention Center, the staff of hmar were conducting a field trial, showing the "doorway" of the fabric for the audience who was watching and watching.

The staff poured a glass of water into the inside of a pair of sports clothes and quickly soaked in the "a target=" _blank "href=" //www.sjfzxm.com/ "> the clothes" /a "outside. It looked different from other clothes. But surprisingly, after 30 seconds, the outer side of the clothes was not nearly two compared with the previous ones, but the inside part was partly dry with no traces of water.

"This kind of" outside wet inside dry "fabric design makes athletes no longer sweat interference, and can keep refreshing during the whole exercise.

Yuen Wen, President of the group, warmly introduced the brand of the company to the audience. "This unique design is mainly based on the needs of the Chinese market to meet the needs of Chinese consumers in outdoor products."

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< p > with the rapid acceptance and popularity of the "assault clothing" in the Chinese market, all kinds of "a href=" //www.sjfzxm.com/news/index_c.asp and outdoor brands have swept the Chinese market.

"Nowadays, outdoor clothing is casual, fashionable, comfortable and light. More and more people will choose outdoor style clothes not only for sports tourism, but also for people in office and school.

In addition to some very formal business occasions, I almost always choose sportswear.

Zhang Ping is a junior middle school chemistry teacher, her family are accustomed to outdoor wear, this time the Zhang Ping couple came to the National Convention Center to visit the ISPO sports goods and Sports Fashion Fair.

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< p > "we would like to see what popular outdoor products are now in the field, which is very interesting and highly technical."

Under the leadership of Zhang Ping, the reporters turned around several times in the exhibition hall, and found that "bustling" was much more visible, and gradually some "doorways" could be seen.

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Prior to the exhibition of P, Mr. Yuan Wenhe gave a detailed introduction to the Chinese concept of "private customization".

"Himalto brand comes from France, our design continues the original French romantic style, and at the same time, on the basis of satisfying the basic functionality of outdoor products, combined with the needs of the Chinese market, it has added some technological extension and innovation."

On the one hand, Yuan Wen and his side displayed products, including "permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying". In terms of fabric selection, all of them adopt environmentally friendly, high-quality surface accessories with international certification, from inside to outside, to provide a safe and comfortable wearing experience for wearers. In design, the pursuit of self-cultivation, comfort and humanized tailoring replace the concept of broad and invisible outdoor products in the past.

It is understood that in addition to the R & D team of the French headquarters, hmar has set up a R & D team for Asians in China, Korea, Japan and other countries, and the East and West teams have jointly designed, jointly developed, CO produced and co sold.

"At the same time, according to the international fashion trend, combined with the regional conditions, we have differentiated designs, which can be customized to the special populations, special somatotype and special requirements in China.

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< p > "domestic outdoor brand starts late and has little experience. Foreign product design is mainly aimed at people in Europe and the United States, and is not completely in line with the living habits and body structure of the Chinese people. This is precisely contrary to the needs of consumers."

In the crowd, everyone is communicating with each other, and some of the consumers' comments are quite professional.

Li Hong is a graduate student of Beijing Institute Of Fashion Technology's < a href= "//www.sjfzxm.com/news/index_c.asp > Fashion Design < /a >. Compared with ordinary visitors, he is more professional.

"Nowadays, outdoor brands want products to have tailoring and design of foreign first-line brands, on the other hand, they can combine the characteristics of China's environment and the habits and characteristics of Chinese people.

Only in this way can we meet the needs of Chinese consumers.

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