"Polarization" Strategy For Home Textile Clothing Opening

< p > the annual report is coming to an end. The performance of home textile and apparel listed companies is generally lower than expected. The annual reports of many enterprises have attributed the decline in profits to traditional sales channels, and e-commerce channels have become a common bright spot.

Shenyin Wanguo research report believes that the growth of brand clothing depends on the growth mode of opening stores. The market segmentation and diversification of channels are the future direction of development.

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< p > the annual report is coming to an end. The performance of home textile and apparel listed companies is generally lower than expected. The annual reports of many enterprises have attributed the decline in profits to traditional sales channels, and e-commerce channels have become a common bright spot.

Under the "a href=" http://sjfzxm.com//business/ "line" below the /a and online expansion of the industry adjustment period, the home textile clothing enterprises' strategy of opening up business is polarizing.

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< p > < strong > Home Textiles: radical VS conservative < /strong > < /p >.

< p > the three giants of the home textile industry in 2013 were delighted and worried.

In 2013, the household income of Luo Lai textile reached 2 billion 524 million yuan, a decrease of 7.37% over the same period last year, with a total profit of about 392 million yuan, a decrease of 11.77% over the same period last year. The sales income of fuanna achieved 1 billion 864 million yuan, an increase of 4.89% over the same period last year, with a total profit of 411 million yuan, an increase of 17.57% over the previous year. The sales income of Meng Jie home textiles in 2013 was 1 billion 422 million yuan, an increase of 18.55% over the same period last year, with a net profit of 98 million yuan, an increase of 17.57% over the same period last year.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > > three > /a > performance has risen or fallen, and the number of terminals has also increased.

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Less than P, Luo Lai is more radical. Although the annual report has not yet been released, the company's previous investor exchange conference said that there were 300-500 new stores planned for 2014, almost the same as in the past few years.

Company executives said that children's market is the focus of future development, "the number of children's stores in Luo Lai is relatively small, suitable for more offline stores, there will be no problem opening one thousand or two thousand stores in the future."

Meng Jie's shop speed is not slow. In 2013, there were 170 new sales terminals in the dream brand, with a total volume of more than 2700.

Fuanna showed a relatively cautious performance. In the second half of last year, she deliberately slowed down the opening speed of the terminal stores, took the initiative to close some of the poor store cabinets, and focused on developing large-scale home furnishing stores or flagship stores.

In 2013, Fuan's direct store only grew by 32, to 596, while the franchisee decreased by 95, to 1614, and the total number of terminal outlets was 2210.

This means that the total number of sales terminals has been reduced by 63.

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< p > < strong > dress: shrink VS expansion < /strong > /p >

< p > < strong > clothing industry also has contraction group and < a href= "http://sjfzxm.com/news/index_h.asp" > expansion /a shop.

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< p > seven wolf's 2013 annual performance report shows that its revenues and profits have dropped more than 20% year-on-year, and over 500 stores have been closed throughout the year. This is the first decline in its performance since its listing in 10 years.

In 2011, there were 3976 terminal channels for seven wolves, and 31 terminal channels in 2012.

But as of December 31, 2013, seven wolves had a total of 3502 terminal channels, which meant that seven wolves had closed 505 stores in a year.

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< p > 9 Mu Wang and seven wolves can be described as "brothers and sisters" in the men's wear brand. In 2013, the business performance of nine Mu Wang also declined, which was also the first time that the company had slipped.

Its operating income is 2 billion 502 million yuan, the total profit is 683 million yuan, the net profit attributable to the owners of the parent company is 537 million yuan, which is 3.81%, 11.53% and 19.62% lower than the same period last year.

The sales terminal of nine Mu Wang has been reduced by 140 compared with last year, and the target set at the beginning of this year has not been completed.

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< p > there are few enterprises that can maintain considerable number of shops in the adjustment period of garment industry. The performance of the Pathfinder is relatively bright.

Its operating income and net profit in 2013 increased by 30.74% and 47.48% compared with the same period last year, compared with 219 new stores opened at the end of 2012.

But this has not yet achieved its performance target set at the beginning of the year - there are no fewer than 350 new stores.

It is understood that in 2014, there were no fewer than 150 new shops opened by the Pathfinder scheme, and the adjustment was expected to be apparent.

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< p > Shenyin Wanguo research report believes that brand clothing has come to an end by relying on the growth mode of opening stores, and market segmentation and diversification of channels are the future direction of development.

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