Guangzhou Tianhe City Department Store Opened The Curtain

After more than 2 years of silence, Guangzhou's local department stores left Guangzhou again, expanding against the market. Recently, reporters learned that Tianhe City department store will be in Foshan Nanhai Metro financial city. Dongguan Two new Oteri J stores will be opened in August and the end of this year. This is Tianhe City Department Store's first department store outside Guangzhou. Up to now, the number of stores in Tianhe department store has reached 8, of which 5 are otter Les stores.

　　 Chain ole shop increased to 5

In the past two years, Guangzhou's department stores have slowed down the pace of expansion. However, Tianhe department store took the lead in expanding the first step this year. The reporter learned that Tianhe department store will open two stores in different places, open the outlets of the first international in Dongguan's Guancheng District, and operate an area of more than 10 thousand square meters. It is expected to open in August this year. Another first international company, also stationed in Dongguan's Guancheng District, has been operating at an area of more than 10 thousand square meters and is expected to open at the end of this year. It is reported that this is also current. Tianhe City Department store is the first department store outside Guangzhou. So far, there are 8 stores in Tianhe City department store, of which 5 are outlets, accounting for 62.5%.

"Under the background of Guangfo City, there are now several hundred stores in Guangzhou, including friendship, Xinguang and Wangfujing, which are entering the Foshan market." Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said that Tianhe department store opened its first outlets in Huambo square in Panyu as early as 2006. It started earlier and has more experience and is optimistic about its choice of Oteri J for its chain development. According to the responsible person of Tianhe department store, choosing expansion at this time is based on the consideration of expanding market share. In the future, Guangzhou will be the center of the development of Guangdong's second tier cities.

　　 Ole's breakthrough weapon

"Consumption is weak. Clothing enterprise Inventory is too high, suppliers also have clear inventory needs. " Luo Jianji, deputy general manager of modern department store, said that with the help of the ole model, the modern department store still has two digit growth, which is very rare in the retail industry today. It is reported that in the market downturn, Tianhe City Department Store in Huambo in the first half of 2013, the performance increased by 35.4%, even though the transition time is not long, the new town of white clouds, the first half of last year, the growth rate is 30%, while the modern department store Beijing Road ole shop opened on the day of sales is almost 3~4 times before the transformation. "This demonstration effect is undoubtedly the internal reason why Guangzhou's department stores are in a rush." Huang Wenjie said.